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The Powerful Linkage between DISC and Team Buying

Sales Pop!

Purchasing is almost always involved as well as legal, accounting and other departments, depending on the size or importance of the purchase being considered. Does legal have a good working relationship with sales or do they view them with malice? So, how important is it to understand the buying team in a major pursuit?

Legal 157
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Why buyer groups matter in B2B demand gen and how to target them

Martech

Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance). Notably, over 70% of these interactions occur before any member of the buyer group contacts the sellers.

B2B 133
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What to do when your vendor has a data breach

Martech

To that end, be sure you have the contact information available at all times. Go over the contract with a legal expert. They can guide you through the legal parts, and you can help them with the technical parts. Document the incident: For legal reasons and internal review, it’s important to document as much as possible.

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SMS deliverability: What you need to know

Martech

If you do it the right way, you need to have all the contacts opt-in, and only reach out to people who want your information.” Sending without understanding carrier rate limits, geographical legal requirements, cost-per-message (bounces cost the same as deliveries), etc. Not getting express promotional SMS content opt-in.

Legal 128
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How to handle negative Google reviews: Remove, respond, recover

Search Engine Land

Contact Google Help : Sometimes flagging the review won’t work. The next step is to contact Google Help directly. Discuss legal options : In more serious instances, one might consider legal options. In such cases, you have the right to take legal action. misleading content, spam, etc.). Is it threatening?

Legal 89
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Strategies to Turn Your Windshield Time Into a Competitive Advantage (Ask Jeb)

Sales Gravy

That windshield time can actually become prospecting timeif you do it safely and legally. You can also set up your phone so contact numbers are easily accessible with voice commands. That windshield time can actually become prospecting time if you do it safely and legally.

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AI-powered martech news and releases: September 12

Martech

Buy Profile Playbook / Contact Strategy provides a list of key buyers, contact information, personalized narratives and recommendations for how and when to engage. Key features include Role-based Responses: Prompt responses are personalized to the user’s roles. Account Plan Creator generates a structured account strategy.