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The small B2B marketing team’s guide to ABM

Martech

These insights help refine your target list, allowing you to focus on prospects with a higher chance of converting. However, if adding another marketing technology solution isn’t feasible within your current budget, focus on prioritizing account and contact targeting on LinkedIn and using customer match targeting in Google Ads.

B2B
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

SMBs must adopt a customer-centric mindset and implement effective email nurture journeys that guide prospects from interest to purchase. An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time. Wondering if you should sell or not?

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Integrating E-Learning Platforms Into Your Lead Generation Process

Sales Pop!

Prospects think they should be offered something of value before they commit; they should be educated, not just sold. eLearning in the lead generation process refers to the process of using educational content such as courses, webinars, training modules, and even interactive lessons to attract, engage, and convert customers into prospects.

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Ad fraud is hitting B2B where it hurts: Lead gen

Martech

With high demand for qualified prospects and lead generation a top mandate for most B2B marketing teams, the opportunity for abuse is significant. Fake leads typically fall into two categories: bot-generated form fills and fabricated prospect lists. Subscription services and promotional offers are especially vulnerable.

B2B
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10 Smart Sales Funnels to Power Your Business Growth

ClickFunnels

Promote your business and gain the consumer’s contact information through subtle strategies (like contact boxes, promotional sign-ups, etc.). Potential customers share their contact information to get that valuable “thing” you’re offering. Ultimately, you want to turn them into loyal supporters of your brand.

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How to End a Sales Email: Closing Statements & Tips From a Quota-Carrying Salesperson

Hubspot

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” It's relatively self-explanatory. Let's get a little more perspective on the various kinds of business emails you can send.