Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Product 121

Product Contract Drivers/motivators SQL 121

SaaStr

MAY 8, 2021

Bigger customers usually leave simply because your product doesn’t do enough. An annual contract gives you 365 days or so to fix that. I’ve long been a vocal proponent of annual contracts. Close say a $125k contract, even after a healthy sales commission, that’s $100k+ in the bank right now!

Contract 111

Contract Legal Commission Finance 111

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available.

Launch 111

Launch Service B2B Contract 111

Partners in Excellence

FEBRUARY 28, 2024

The commonality between the two of us is the obsession around helping customers solve complex problems and create great value. My obsession to provide Customer Value Written by Christian Maure r Dave, thank you very much for picking up the challenge. That’s how my obsession to provide customer value was borne.

Customers 107

Customers Contract Consult Electrical Engineering 107

Salesforce

JANUARY 31, 2023

What kind of impact does equipment downtime have on your customers and your reputation? Prioritizing proactive field service can help you not only reduce operating costs but also keep your customers happier — and coming back. Discover how your company can be more proactive by checking out our latest field service guide today.

Service 98

Service Manufacturing Contract Electricity 98

SaaStr

JANUARY 15, 2021

25% of revenue from professional services may sound high, but it’s a fairly standard ratio in true enterprise software. Importantly, Qualtrics’ margins remain high so it’s not losing money on its services. Gross margins on services are about 35%. And isn’t it a bit unseemly to charge for services? It sure did to me.

Service 127

Service Contract Price Negotiate 127

Salesforce

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? ” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less?

Service 52

Service Customers CRM Technology 52

Martech

JULY 29, 2022

If not, is an API available for custom system integrations? What level of customer support is offered, and when is it available (i.e., Are professional services or support available for our transition to ABM? What are the long-term product roadmap and launch dates? Questions to ask the vendors’ customers.

Contract 95

Contract B2B Technology Technology 95

SaaStr

JANUARY 22, 2021

But there’s one thing I can tell you in SaaS, at least: Almost Everything Except the Product Itself is Sort of the Same at a Given ACV (Annual Contract Value) Level. A certain way you retain customers and prove support. Customers will expect more services, more account management, more configuration.

Contract 107

Contract Engineering Account management Up-sell 107

SaaStr

MARCH 11, 2021

In the old days, a customer would pay a large fee for the software upfront, and then a smaller maintenance fee for years to come. Fast forward to 2021, and many SaaS and similar products don’t really charge upfront fees: 50% of Zoom customers pay monthly. ServiceNow does primarily 3 year, $1M+ contracts , for example.

Contract 92

Contract B2C Construction Price 92

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Short-term contracts.

B2B 111

B2B Customers Appointment Objectives and Key Results 111

Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. Don’t let the potential end product decide what you need to do. Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses. Customer support and service.

Contract 93

Contract Legal Price Technology 93

Sales Hacker

MARCH 28, 2023

Your ideal customer profile (ICP). Keep reading for an in-depth guide on creating your ideal customer profile, including an ideal customer profile template, how to identify your ideal customer, and a simple three-step process for creating an ideal customer profile. What is an ideal customer profile (ICP)?

Customers 107

Customers Contract Up-sell Territory 107

Heinz Marketing

JUNE 21, 2023

In this bumpy landscape, holding onto your customers isn’t just a goal – it’s a survival tactic. From the rapid pace of technology to unexpected events like the pandemic, the challenge of customer retention is real and it’s tough. This doesn’t mean bombarding your customers with sales pitches or generic emails.

B2B 96

B2B Customers Contract Service 96

Openview

MAY 29, 2019

For SaaS companies, the allure of the enterprise customer is pretty strong. And because enterprise customers typically stick around longer, they lower your overall churn risk. Plus, enterprise customers usually spend more—on support, seats, usage, integrations, etc. Rigorous security requirements. Integration options.

Product 93

Product Customers Sell Contract 93

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Success. Product Marketing. Product Design.

Cross-sell 106

Cross-sell Customers Growth Contract 106

Search Engine Land

APRIL 24, 2024

Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services.

Legal 102

Legal Contract Gambling Lead generation 102

SaaStr

APRIL 8, 2020

In the last year we’ve been leveling up a lot of our systems at SaaStr, and as part of that, moving from a lot of self-service and simple products to more robust ones. According to research from Talkdesk, the average company deploys more than 50 SaaS products. You want your customers to be on a 10+ year journey with you.

Product 136

Product Contract Construction Negotiate 136

SaaStr

DECEMBER 25, 2022

Dear SaaStr: When Is It Worth Enforcing an Autorenewal Clause if the Customer Doesn’t Want to Pay? You really don’t want to have to go back to a customer for an affirmative renewal every year unless you have to. But you don’t want to ever threaten to sue a customer, or get into an uncomfortable position. Just turn it off.

Contract 94

Contract Customers Service Process 94

PandaDoc

AUGUST 26, 2020

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. Namely that keeping your customers sweet is, above all else, the name of the game. That said, things are a little more complicated in this area.

Service 59

Service Customers Clients Contract 59

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ Too often contract cancellation (or non-renewal) comes as a surprise, but it never should.

Customers 74

Customers Contract Cross-sell Account management 74

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. why change now) and then focus on customer indecision (i.e.,

B2B 105

B2B Customers GTM Pipeline 105

PandaDoc

APRIL 17, 2024

Well, are you a SaaS company or an organization that deals with yearly or multiyear subscriptions and/or contracts? Key takeaways ACV stands for “annual contract value.” It’s a metric that tells you about the yearly revenue generated by individual contracts. It goes hand-in-hand with total contract value (TCV).

Contract 52

Contract Non-Profits Legal Clients 52

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Customers 83

Customers Account management Real Estate Contract 83

Partners in Excellence

DECEMBER 23, 2022

The lack of knowledge about things that seem so basic to engaging our customers in business relevant conversations is shocking. One very talented Regional VP shared that as he is conducting reviews with his people, he asks a couple of simple questions, “How does this customer make money? The challenges they have in doing this.

Customers 62

Customers Territory Manufacturing Contract 62

Salesforce

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions. Maybe they’ve even agreed to watch a demo.

Contract 119

Contract Negotiate Follow-up Contact 119

Partners in Excellence

AUGUST 25, 2023

Let’s look at the recurring revenue models across a lot of business categories: The first, and probably a recurring revenue model which represents a much more lopsided “bow tie” than SaaS, is the embedded products business. The revenue occurs once the customer starts manufacturing and shipping their products.

Manufacturing 83

Manufacturing Contract Represent Service 83

SaaStr

FEBRUARY 28, 2022

Q: Where do you draw the line when companies ask for customization for a SaaS product? One-off customization per se is bad. This is SaaS, not a services business. Another customer that wants this exact, important feature too. In fact, there are always at least another 10 big enterprise customers just like them.

B2C 105

B2C Customers Contract Gaming 105

SaaStr

JUNE 12, 2021

Since the dawn of the age of the subscription, forcing people to keep paying to use some small part of a web service has been a common strategy. If a customer churns, what about embedded assets? If a customer churns, what about embedded assets? These strategies can sort of keep a customer from nominally churning.

Customers 117

Customers Contract Service Process 117

SaaStr

APRIL 7, 2020

Its your existing customers. So even if other parts of your engine are struggling a bit, here are 14 basic things you can do right now to be more customer-centric: Launching new features that matter every quarter — that they don’t have to pay more for. Your product continually gets better. No rip-off contracts.

Customers 96

Customers Contract Price Engineering 96

Heinz Marketing

APRIL 20, 2023

Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey. This data can illuminate when the prospect is actively considering purchasing your product/service.

B2B 59

B2B Customers Education Contract 59

PandaDoc

APRIL 8, 2024

Their cross-functional expertise enables them to create proposals tailored to customers’ needs. A deal desk identifies upsell and cross-sell opportunities for existing customers by analyzing past deals and current contracts, and tracking renewal dates.

Negotiate 52

Negotiate Cross-sell Contract Legal 52

Sales Hacker

APRIL 19, 2022

Dooly, a customer information sales enablement platform, found that 51 percent of sales professionals said they’d quit if they found an opportunity with higher pay. Related: How to Build Effective Sales Compensation Plans for Any Customer Facing Role. To further complicate things, on-target earnings (OTE) have reached an all-time high.

Commission 87

Commission Product Quota Drivers/motivators 87

SaaStr

FEBRUARY 28, 2021

Both had a roughly similar make-up of customers, split between: Big Customers (Fortune 500 / Global 2000 types) — not many, but each paying a lot; Small and medium-sized businesses, each paying four or five figures a year; and then. On the one hand, their largest customers were very important and creating six-figure deals.

Product 120

Product Contract Price Sales 120

SaaStr

FEBRUARY 27, 2021

Your Top 10 customers will ask for a lot of stuff that seems custom. Basically never seen the Next Top 10 Customers not want to use at least some of those "custom" feature. “Custom” features … I feel this is perhaps the point founders get the most conflicting advice of all on. .

Customers 92

Customers Contract B2C Gaming 92

SaaStr

SEPTEMBER 19, 2022

SaaS businesses are discovering that customers choose and recommend them based not on flashy marketing or super fancy product features but on the experience of engaging with the company and the value it delivers. Delivering a cohesive and die-hard customer experience doesn’t happen accidentally. You need to be accountable.

Customers 99

Customers Construction Contract Relationship Management 99

InsightSquared

MAY 7, 2019

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Customer lifetime value (CLV). Customer churn or retention rates. One of the key ones is the average length of sales cycles for your company’s products and services.

Product 102

Product Territory Contract Sales 102