SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

Salesforce

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Additionally, simple tweaks to payment options and contract terms go a long way to addressing customers’ budgetary concerns. Speed up rep success.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Sales Hacker

JANUARY 11, 2021

The contracts are often non-standard and you may need sign-off from several teams and stakeholders. Deal desks create efficiency, speed, and greater visibility across go-to-market teams. However, a certain small subset of companies do run pricing of standard deals through the deal desk as well. What is a Deal Desk?

Legal 71

Legal Contract Price Negotiate 71

SaaStr

DECEMBER 7, 2020

With the right tools, you can leverage product-led growth, a disruptive go-to-market strategy, that’s been adopted by the most successful companies in the subscription business, including Slack, Dropbox, Twilio and Shopify. No need to wait for your existing eSignature contract to end, you can switch to Conga Sign today!

Contract 66

Contract Growth Start-ups Service 66

Lead Fuze

JANUARY 1, 2022

Who currently have job openings for marketing help. Understanding OEM software Pricing Models. OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. Pricing models. With the role of HR Manager. Exclusivity.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Lead Fuze

NOVEMBER 30, 2021

There are many different go-to-market models in SaaS. Average Selling Price (ASP). The average selling price is the value of all closed deals. For recurring revenue businesses, ABSD is more cost-effective when the product or service has a higher price point. Target Addressable Market (TAM).

GTM 52

GTM Price Contract Sales 52

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Price and product are only two of many operational GTM levers.

GTM 117

GTM Market share Growth Technology 117

SaaStr

NOVEMBER 1, 2022

Many of them will get gobbled up by the large platforms. US companies follow the same model when they start in India. The US is an extremely competitive talent market. That means showing up in every quadrant of your category, hiring A players, putting yourself out there. Pricing/Packaging (PP) is a key component of GTM.

GTM 88

GTM Cross-sell Niche Strategize 88

SalesHandy

MAY 4, 2020

At this time, the most important thing for businesses like yours is to keep communicating with prospective customers and bring up their confidence. It would be easy to mess up your prospects with potential customers if you don’t get this right. Because of this, leads are starting to respond less often to sales emails.

Pipeline 81

Pipeline Campaign Price Up-sell 81

Sales Hacker

SEPTEMBER 11, 2020

This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Now You’re Ready To Start Selling. It all starts with finding the right startups to sell to. Conduct an RFP process and negotiate contract terms among the front-runners.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. So we’ll start with the assess phase.

Cross-sell 80

Cross-sell Finance Strategize Technology 80

SaaStr

JANUARY 17, 2020

Listen to the start of the episode for a promo code to our upcoming events! Why does Yousuf believe now more than ever, the buyer experience is more important than the price? How does Yousuf advise CIOs to approach pricing strategy when pitching CIOs? What must startups remember about how CIOs think about price?

Pitch 53

Pitch Contract Objectives and Key Results Negotiate 53

Sales Hacker

JUNE 17, 2019

Persuasion Starts By Establishing Buy-In Early On [11:49]. With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. Essentially, what we do is we present each traveler with a price to beat. And on Stitcher. Show Introduction.

Contract 63

Contract Drivers/motivators Sales Price 63

SBI

MAY 12, 2020

It requires a focus on the entire go-to-market team, not just for sellers. Q: HOW SHOULD COMPANIES DECIDE WHICH BUYING EXPERIENCE IMPROVEMENT INITIATIVES TO START WITH - ASSUMING THEY CAN'T DO ALL AT ONCE? . As you move through these more direct routes, you can next start to dive into data. Buyers pay the price.

Technology 48

Technology Technology Contract Price 48

SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. Listen to the start of the episode for a promo code to our upcoming events! And then we decided to start a company. Loving our podcast content?

GTM 53

GTM Price Up-sell Product 53

Sales Hacker

MAY 27, 2019

How to assess your go to market strategy. With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. We’re taking traditional communications up into the cloud. What You’ll Learn. How to position yourself for success.

Product 60

Product Objectives and Key Results Up-sell Contract 60

SaaStr

MAY 8, 2020

Listen to the start of the episode for a promo code to our upcoming events! But I do want to start today with a bit about you. Harry Stebbings: I do want to dive in straight though because it’s such a pressing and interesting environment right now, and I want to start on the lifeblood of any business, which is the sales.

Cross-sell 74

Cross-sell Contract Start-ups Up-sell 74

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. What are the key requirements in developing an effective multi-channel go-to-market effort?

Retail 42

Retail Manufacturing Price Up-sell 42

SBI

FEBRUARY 9, 2021

I can’t think of a more humbling, stressful purchase decision than the one we go through when buying a home. Without that buyer’s confidence, you lose—to a competitor (who go the buyer to that confident state before you) or status quo. Either way, it’s still a loss. Research on how we avoid loss (i.e.,

Customers 46

Customers B2B Contract Quota 46

Sales Hacker

AUGUST 23, 2018

You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. And no matter how much it’s drummed up about, I don’t believe there are any shortcuts to accelerating your sales funnel. Starting off with SMB sales can be an advantage.

B2B 56

B2B Cross-sell Negotiate Pitch 56

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 97

Go To Market Process GTM Education 97

SalesLoft

JUNE 20, 2019

While most of us know Pete for his work building the MSP community, but did you know he started a talent search engine that sold to Monster? Jeremey: I always start out with the same question. I ended up buying a bunch of those for like a buck a pumpkin or whatever, then bringing them home and painting little cartoon figures on them.

Territory 63

Territory Sales Construction Manufacturing 63

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. I’m going to be both moderating and participating. Vicki Lin : Great.

Engineering 50

Engineering Launch Contract Start-ups 50

Sales Hacker

JANUARY 13, 2021

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 74

GTM Negotiate Profit margin Contract 74

Lead Fuze

JANUARY 1, 2022

In an effort to make a little extra money, I signed up some commission-only outsource sales team agents. As it turns out, there are a lot of outside services that can be contracted to do your marketing. Finding a product/market fit. They felt as though their time could be better spent elsewhere, such as cold calling.

Commission 52

Commission Territory Sales Objectives and Key Results 52

SaaStr

JUNE 3, 2020

Today, I’m going to start by telling you a little bit more about me. Then I’m going to talk about the crisis of Trust that we’re facing at SaaS industry, and how can we, as SaaS entrepreneurs, SaaS marketers, Saas salespeople, how can we win back buyer trust, so we can grow together with our customers.

Trust 75

Trust Technology Technology Government 75

Sales Hacker

SEPTEMBER 2, 2020

If you’re trying to build a world-class sales team, this is where you should start. This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. Their website doesn’t list prices and only offers product demo. Field Sales.

Inside sales 110

Inside sales Cold Call Contract Price 110

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). First off, a script is a starting point.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

SaaStr

MARCH 1, 2019

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? I started a little legal software company with my Dad in South America.

Contract 47

Contract Price Commission Conversion 47

SaaStr

JUNE 10, 2021

Because the packaging and pricing and thinking of the product will radically influence how successful you can be. Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. But it’s more difficult than just setting up a website and selling subscriptions.

Customers 57

Customers Price Contract Objectives and Key Results 57

Hubspot

NOVEMBER 29, 2022

Core features include: The ability to automatically roll up custom forecasts submitted by reps and managers into a single high-level forecast for management. Set up a forecast submission status indicator. Set up your pipeline's forecast categories. Both start at $500/month or $5,400/year. Aviso Predict.

Pipeline 75

Pipeline Price CRM Quota 75

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. But as SaaS startups mature, they usually start moving up-market. This is why most SaaS companies eventually move up-market and start focusing on bigger deals.

Legal 87

Legal Cross-sell Contract Price 87

SaaStr

MARCH 22, 2023

You need to marry your go-to-market strategy to specific commercial structures that you, as a SaaS company, decide to offer your customers. At VMware, they priced based on physical CPUs customers chose — a hugely transactional service that constrained growth. Invest in and put that into the market to start softening the beach.

Growth 79

Growth Cross-sell GTM Up-sell 79

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? I do want to start it a little bit on you. But I had wanted to start a company for a long time before that.

E-commerce 105

E-commerce Manufacturing X-functional Retail 105

Sales Hacker

SEPTEMBER 2, 2021

It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. In a classic blog post , Christoph Janzexplains the number of potential customers in your total addressable market. Contrary to popular belief, being product-led doesn’t automatically mean you’re anti-sales.

Product 95

Product SQL Contract Sales 95

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Accounts Payable.

B2B 99

B2B E-commerce Cold Call Represent 99