Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. To do this, the GTM team must have a strategy and playbook on how to help their customers tackle the status quo (i.e., Historically, the status quo — doing nothing — was the ultimate competitor. how to change now).

B2B 128

B2B Customers GTM Pipeline 128

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. Did you know?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

NOVEMBER 1, 2022

It helps your leaders scale and creates a CXO pipeline for the company. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well. PMF and GTM execution are table stakes. That way, one could get the best of both worlds. That’s too tactical.

GTM 119

GTM Niche Cross-sell Contract 119

ConversionXL

AUGUST 27, 2019

Be careful about contracts you sign and team training you invest in. Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Instead, it’s GTM and Segment.

GTM 124

GTM X-functional CRM Technology 124

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing. It doesn’t have to be over complicated.

B2B 119

B2B GTM Cross-sell Cold Call 119

Sales Hacker

FEBRUARY 16, 2024

Pocus is mission control for your pipeline. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Document Crunch is the construction industry’s leading contract intelligence platform. Jennifer Aniston, David Schwimmer, Usher, and others. Michael Cera. Verizon ft.

GTM 125

GTM Quota Contact Construction 125

Gong.io

SEPTEMBER 9, 2021

Those who dwell in due diligence: Budget approvers, legal/contract reviewers, and procurement analysts . And hope has no place in your pipeline or forecast. . Each person on your GTM team has unique skills that can add value to the sales cycle, especially if uncertainty pops up in the buyer’s journey. How to win as a team.

Closing 162

Closing Sports GTM Legal 162

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. Owner’s journey sets the stage for Kyle’s top three lessons for building GTM efficiency.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Pipeline analytics: Offers sales managers a view of their teams’ pipelines that goes beyond what’s available in their native SFA applications. Brian Weinberger – SVP of Sales We have re-negotiated contracts as the renewals come in. What are you currently experimenting with?

GTM 97

GTM Negotiate Pipeline Contract 97

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Contract modifications were still so decentralized. I get customers ask me a lot about pipeline.

GTM 86

GTM Pipeline Healthcare Sales 86

SaaStr

MARCH 7, 2023

Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. To build resilience in GTM, many companies are cutting the least experienced people, typically the newest ones, particularly salespeople who aren’t ramped and haven’t reached attainment yet.

GTM 72

GTM Growth Profit margin Contract 72

Sales Hacker

OCTOBER 7, 2019

What You Need to Know About SaaS GTM Models. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Your GTM approach determines the type of sales roles you hire, the technology you implement, and your overall approach to demand generation. Infographic).

GTM 85

GTM Education Sales Contract 85

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 101

Go To Market Process GTM Education 101

SaaStr

APRIL 5, 2024

They want to know how quickly they can book a meeting or generate pipeline, not waste 3 weeks onboarding to a new sales tool. In a way, how they scale their GTM has created a virtuous cycle that helps them keep offering the best data set, and therefore bringing in new people to buy it. No, you don’t.

Sell 95

Sell GTM Price Up-sell 95

SaaStr

SEPTEMBER 25, 2024

On the one hand, you have new business and expansion ARR; on the other, you have contraction and churn. 4: Sales and Pipeline Metrics Investors will ask how you’re doing sales, what the pipeline looks like, and how it’s evolved. This chart is a snapshot of a pipeline evolution chart.

Pitch 75

Pitch Pipeline SQL GTM 75

Gong.io

JUNE 11, 2021

A stellar sales enablement strategy must help to accelerate strategic initiatives, specifically GTM (go-to-market) ones. Sales teams are on the front lines and must be well-versed in all things related to GTM strategic initiatives. . . #3: Accelerate strategic initiatives. pricing should be in the first stage or presentation.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Revenue Ops: tools and processes to accelerate pipeline generation (marketing and sales dev), sales, and post-sales (CS, AM) motion.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

NOVEMBER 15, 2017

Average Contract Value. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. Average Contract Value (ACV) is the average revenue you derive from a single customer in a given period. Sales Pipeline. Account-Based Selling / Sales Development.

B2B 105

B2B E-commerce Cold Call Represent 105

ConversionXL

APRIL 7, 2021

In most cases, ABM should not be a standard go-to-market (GTM) strategy. Larger TAM & Small ACV < $10,000 : This range relies on primary inbound and Demand generation GTM because the market is big enough & there’s likely existing solutions & demand that you can use to deploy SEO, social, and content. Conclusion.

CRM 98

CRM Cross-sell GTM Cold Call 98

Sales Hacker

MAY 26, 2021

The focus is on things like reporting, territory management and later stage tasks such as contract negotiations and finance approvals. Here, you can work on how to build out product and sales training requirements, managing knowledge bases, and developing rules and tools for contracts and other financial documents. Performance.

Territory 72

Territory Objectives and Key Results Finance Cross-sell 72

Gong.io

DECEMBER 14, 2022

If the reason is that you can’t add them to your pipeline, target account selling may be the answer. Sales reps don’t waste time chasing low-quality leads that won’t close or whose annual contracts are barely worth their time. Achieve higher annual contract value (ACV). Go-to-market outreach.

Sell 62

Sell Cold Call Contract Up-sell 62

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. Discussed in this Episode: How to build the habits and fundamentals for sustainably generating pipeline. Thank you for rocking with me. We are in 2025.

GTM 109

GTM Growth B2B Pipeline 109

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker.

GTM 118

GTM Sell Customers Cold Call 118

Veloxy

FEBRUARY 15, 2024

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 90

GTM Up-sell Price Start-ups 90

Salesforce

JULY 28, 2022

Additionally, simple tweaks to payment options and contract terms go a long way to addressing customers’ budgetary concerns. For example, make it clear you want your reps to double down on pipeline maintenance, ongoing training, and team alignment. Leaders must be present and lead from the front.”.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. It gradually narrows down as opportunities fall out of the pipeline.

Go To Market 69

Go To Market Process GTM Launch 69

Outreach

JUNE 3, 2021

Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. More meetings booked, predictable pipeline, and engaged decision makers.”. Whether that is detailed specification work with the experts, contracting, legal reviews, proof of concept etc.

GTM 59

GTM Objectives and Key Results Angle Legal 59

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? A classic example is a Shopify selling to, let’s say, contract. What is the process to do it efficiently?

Price 65

Price GTM Up-sell Product 65

SaaStr

MAY 10, 2019

How should North Star’s be segregated between GTM teams and biz ops teams? You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs. And so we actually used in pipeline revenue as a very neutral ground to bring every element of the go to market team together.

X-functional 58

X-functional SQL Pipeline Go To Market 58

SaaStr

JUNE 28, 2024

You need 3x pipeline coverage instead of 2x, or 2-2.5x They’re a very customer-hypothesis-driven organization, so they see how customers use the product and have built tools to parse their contracts. At Retool, they use a bottom-up approach to look at their weighted pipeline. You need 3x pipeline coverage instead of 2x, or 2-2.5x

Growth 105

Growth Customers GTM Sales 105

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making. AI is making these practices impossible to hide.

GTM 104

GTM Contract Government Legal 104

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. You better build a great pipeline. So you better be thoughtful.

GTM 106

GTM Gambling B2B E-commerce 106

Martech

JULY 5, 2024

How it helps you This update allows managers to get a quick summary of deals filtered by specific criteria, such as deals managed by a particular rep or those in a specific pipeline stage. Create new deals in the months leading up to an anticipated contract renewal. Send annual birthday or anniversary emails.

CRM 124

CRM Campaign Contact Sales 124

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI.

GTM 85

GTM Territory Cold Call Price 85