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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Know why you want to partner with creators Whether it’s amplifying brand awareness, launching a new product or simply wanting to better understand the organic communities your brand could benefit from, it’s important to have goals in mind. Be prepared for negotiation. Exclusive product launches. Keep things simple.

Niche 125
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How to set and manage PPC expectations for teams and stakeholders

Search Engine Land

Outline expectations during the sales process Setting expectations at the beginning of a client engagement or project is crucial for success. For advertising agencies, the time to set expectations is before the advertiser even becomes a client – during the sales process. Business email address Subscribe Processing.

Contract 101
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How virtual data rooms benefit modern investment banking

PandaDoc

Use cases for investment banking data rooms include mergers and acquisitions (M&A), raising capital, seeking investors, and launching IPOs (initial public offerings). Any complex financial transaction that would be done by the bank in a physical location — raising capital, launching an IPO, mergers and acquisitions, etc. —

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Salesforce raising prices next month

Martech

The rise comes on the heels of Salesforce’s $20 billion investment in R&D and the launch of a slew of AI-powered tools, including AI Cloud, Einstein GPT, Sales GPT and Service GPT. First, if you’re negotiating a deal you may want to move the close date up to lock in the old pricing. Business email address Subscribe Processing.

Price 84
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How to organize your virtual data room with a data room index

PandaDoc

” Subfolders : Use these for detailed categorization, such as different types of contracts or financial reports. Speed and Accuracy An indexed VDR streamlines the due diligence process, enabling faster review and decision-making. Document tracking and audit logs will also tell you who viewed or edited a file.

Legal 52
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5 tips to get more value from your tech stack

Martech

To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding. It’s worth exploring options or negotiating a better deal with your vendor. Many software companies are willing to negotiate to keep you as a customer and expand your usage within their platform.

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20 questions to ask during an email marketing platform demo

Martech

What does the onboarding process entail and how long will it take? What’s the long-term roadmap and when are features expected to launch? Does the platform feature any built-in data activation capabilities beyond email sending (i.e., display ad campaigns or social media marketing)? What kind of customer support is included?