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What to do when your vendor has a data breach

Martech

Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert. They can guide you through the legal parts, and you can help them with the technical parts. It’s essential that you can ensure the vendor is meeting their obligations. Here are things to consider.

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AI-powered martech news and releases: September 12

Martech

Meeting Prep Assistant creates a topic-specific agenda with targeted discovery questions. Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals. Email Guidance creates outreach email templates based on data specific to any context or buyer.

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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. Consideration The consideration phase involves exploring solutions and analyzing how well they might meet the organization’s requirements.

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It’s Not Your Job!!!

Partners in Excellence

What she wanted to review was pricing issues (they are heavily threatened with tariffs), specific contract issues, and other similar things. I had asked her about this series of meetings, “Why are you doing these? She offered to participate, though not lead, some of the initial meetings the team would conduct.

Contract 108
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Where do martech practitioners sit in organizations?

Martech

They may attend regular meetings (like a daily scrum) with IT staffers assigned to marketing projects. Since martech practitioners who sit in marketing are close to the stakeholders who fund projects and platforms, they are in a good place to work with procurement starting, renewing and sunsetting contracts.

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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

While AI has exploded in coding (Cursor) and legal (Harvey) and parts of GTM (Clay), sales itself is still waiting for its breakthrough AI moment. It spans marketing attribution, lead scoring, outbound sequencing, meeting booking, discovery calls, proposal generation, contract negotiation, and post-sale expansion. The other 72%?

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CRM document management: Top benefits of automating your document workflows

PandaDoc

CRM document management is all about organizing, storing, and managing customer-facing documents (think contracts, proposals, quotes, invoices, onboarding materials, etc.) API-powered document automation can: Generate contracts or proposals automatically when a deal reaches a certain stage in your CRM. What is CRM document management?

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