PandaDoc

MAY 12, 2025

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Lets get started.

Price 52

Price A/B testing Non-Profits Legal 52

Martech

APRIL 30, 2025

Check references and negotiate key commitments in writing in the contract Before making a final decision, check online reviews and speak with one or two customer references, ideally from a business similar to yours. When negotiating the contract, ensure key commitments are in writing.

B2B 106

B2B Objectives and Key Results Territory Negotiate 106

Sales Hacker

OCTOBER 11, 2024

For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed. For example, when a rep improved ACV by 36% by packaging pricing differently, we didn’t stop there. You can’t change what’s already happened. What you can do is focus on metrics that lead to those results.

GTM 113

GTM X-functional Pipeline Construction 113

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn. That’s great.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Hubspot

SEPTEMBER 6, 2024

Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. When a prospect first reaches out for more information, I’ve found that engagement is at its peak.

Closing 80

Closing Contract Technique Sales 80

Sales Pop!

NOVEMBER 30, 2024

And what about changes in seamless virtual alliances, channel and delivery partnering and the streamlining of contract vehicles? Know as much as you can about changes in competitive propositions, people, partnerships and pricing. What’s the ongoing and long-term impact on your markets? And how well can you sell and serve remotely?

Transportation 264

Transportation Real Estate Construction Government 264

Sales Gravy

FEBRUARY 4, 2025

Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale. Youre happy to help, but if they continually choose other suppliers or undercut your prices, you need to reevaluate the partnership.

Sell 73

Sell Customers Contract Construction 73

Partners in Excellence

MAY 22, 2025

What she wanted to review was pricing issues (they are heavily threatened with tariffs), specific contract issues, and other similar things. With this CRO, the people that should have been doing this work were her RVPs, some of the Sales Ops Team, and some from Contracts/Legal. It exacerbates it. It creates other problems.

Contract 113

Contract Legal Meeting Trust 113

RingDNA

JUNE 15, 2025

Here are some key differences between B2C and B2B sales strategies: Price Points While some consumer purchases have high price points – think 40-foot yacht – it’s generally true that B2C price points are much lower. Namely, are you targeting consumers (B2C) or other businesses (B2B)?

B2C 62

B2C B2B Contract Objection handling 62

Hubspot

DECEMBER 20, 2024

But, one use case I havent seen talked about as much is AI pricing models. So why not apply AIs data-driven approach to pricing models and optimization, too? I wanted to learn more about AI pricing models and how AI can help optimize pricing for all industries, so I talked to the experts.

Price 36

Price Construction Cold Call Contract 36

Search Engine Land

JULY 11, 2024

Yes, price is a number to you, but it is a feeling to the client. Most SEO contracts can be canceled easily and without clients spending much. You have no power over whether a client will be happy with you as an agency or SEO professional. Take feedback professionally. Remind yourself you are only human. That last part is key.

Account management 76

Account management Clients Contract Start-ups 76

Search Engine Land

JULY 22, 2024

With limited time to publish shopping lists, send email blasts and do social media posts, try increasing your pricing because you have to make up for the lack of quantity this year. This includes furniture, made-to-order gifts and print-on-demand products. The “it” toys and gifts will always be included. This year’s space is limited.

Niche 98

Niche Retail Promote Follow-up 98

PandaDoc

OCTOBER 15, 2024

Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. Professional services : consulting firms and other large, complex professional services with many moving parts in the contract process.

Legal 52

Legal Contract Cross-sell Finance 52

Hubspot

AUGUST 26, 2024

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. No one is going to sign a contract on your first outreach, and they probably won’t even respond to your email or answer the phone.

Follow-up 85

Follow-up Contract Sales Technology 85

SaaStr

JULY 5, 2025

I get to set the price of the apples because they’re my apples. Price Determines Product Quality (Self-Fulfilling Prophecy) “When you’re making a product, the price you set will determine how good your product is. net income, 111.5% revenue growth year-over-year 2013 IPO : $129.5M That’s it.”

E-commerce 94

E-commerce Price Pharmaceutical CRM 94

SaaStr

APRIL 30, 2025

This includes contracts, pricing approvals, and any legal requirements. Are customer success teams equipped to drive renewals and expansions? Compliance and Documentation : Check that all deals are properly documented and compliant with company policies.

Cross-sell 73

Cross-sell Pipeline Legal Contract 73

SaaStr

APRIL 12, 2025

For example: High-Intent Actions : Visiting your pricing page, requesting a demo, or engaging with a case study. If they’d sent 3 or more contracts through the system as a PLG / self-serve lead, it was a good one. This process reduces friction and ensures only high-quality leads make it into the pipeline.

SQL 49

SQL Pipeline Contract Meeting 49

Hubspot

JULY 10, 2024

However, you still need to make sure you follow the PSP’s requirements, which are typically listed in the terms or contract, in order to remain compliant and keep your customers’ payment data secure. The pricing structure can be confusing since it varies greatly depending on the type of transaction and how the customer chooses to pay.

Process 74

Process Retail Appointment Price 74

Hubspot

APRIL 30, 2025

Discussions of budget or pricing. They might ask, What would the pricing look like for a team of 20? or Is there a discount if we sign a two-year contract? On the contrary, a prospect who clearly avoids any mention of price will need to be brought around to the idea. Did a potential buyer just visit your pricing page?

Contract 31

Contract Sales Objectives and Key Results Prospecting 31

SaaStr

JULY 12, 2025

API-First Revenue Model Unlike the subscription-heavy models of traditional SaaS, 70-75% of Anthropic’s revenue comes from API calls through pay-per-token pricing. Developer-Led Growth at Enterprise Scale The company shows how bottom-up adoption through APIs can scale to enterprise contracts without traditional enterprise sales motions.

B2B 99

B2B Healthcare Price Drivers/motivators 99

Salesforce

MARCH 13, 2025

The formula: Total number of accounts in your industry x Annual contract value (ACV) of your company’s product or service By using fewer estimations, you can deliver a more reliable number. For example, you might compete with a rival by focusing on lower pricing, introducing new products or features, or highlighting superior service.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

PandaDoc

MARCH 27, 2025

Another example: Say youre already utilizing PandaDoc for contract management , allowing you to create, manage, and sign contracts digitally and all in one place. CPQ (configure, price, quote) software is one way you can make sure your pricing is fast and accurate and your product recommendations are tailored to your customers.

Cross-sell 52

Cross-sell Sell Customers Legal 52

Martech

JULY 15, 2024

Efforts to mature a martech stack require far more than a technical focus; it is important to consider other factors, including contracts, ownership, organizational goals and others. Contract When does the contract end? How much time is needed to decide how to renew or retire a contract? How is pricing structured?

Contract 121

Contract UX Technology Technology 121

Partners in Excellence

JUNE 15, 2025

They don’t want to see us until the very last stage of their buying process, and that’s usually to get confirmation of a few last minute items and negotiate final pricing. It’s not just another logo on their tech stack, or another second source supply contract. Or when they buy.

Customers 84

Customers Pitch Negotiate Pipeline 84

PandaDoc

JUNE 6, 2025

A sales proposal is a formal document outlining your offering in detail, including the scope, pricing, timing, etc. Use digital tools like CRMs (customer relationship management) and CPQ (configure, price, quote) software. Let’s break them down: A sales pitch is short and focused, and it can be either verbal or written.

Pitch 52

Pitch Objectives and Key Results Cold Call Contract 52

Hubspot

JUNE 16, 2025

Maintained a 90% client retention rate, securing $1M in contract renewals.’ Buj also shared a candidate’s standout response to a pricing objection: “I completely understand that price is a key factor. Wickett puts it simply: these are the kind of specific details that grab attention because they quantify impact.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

PandaDoc

APRIL 28, 2025

This technology integrates with product catalogs, pricing databases, and customer relationship management (CRM) systems to produce detailed and accurate quotes swiftly. Data integration: The software connects with existing CRM systems, product catalogs, and pricing databases to access real-time information.

Price 52

Price CRM Customer Relationship Management Sales 52

PandaDoc

JUNE 27, 2025

Pair your CRM with a solid CPQ (configure, price, quote) solution like PandaDoc. CPQ tools can help you generate quotes and contracts all from within your CRM. CPQ software helps your team configure products, apply pricing rules, and generate accurate proposals, while CRMs manage and centralize data.

CRM 52

CRM Customers Contract Legal 52

PandaDoc

MAY 2, 2025

Pricing tables are inconsistent. That can mean anything from misrepresented pricing to contract clauses that Legal never approved. PandaDoc makes this easy with drag-and-drop building blocks and content locking features that keep sensitive sections like legal language, pricing structures, or brand messaging protected.

Legal 52

Legal Territory Contract Price 52

SaaStr

JUNE 6, 2025

Many B2B and SaaS leaders continue to rely on price increases and upsells for more and more of their growth. Pricing Strategy Must Evolve : Volume-based growth is no longer viable for most companies. SaaS leaders need to focus on value-based pricing and finding ways to increase average contract values rather than just customer counts.

Territory 102

Territory Growth Price Contract 102

Hubspot

NOVEMBER 22, 2024

We are still gathering the results from the campaign, but so far, it has led to: 1) “Booked a meeting with one churned customer for a new contract. To achieve this, they could look at updating their product offering, pricing, etc. Find prospects by extracting review data. “I Find prospects by ads library URLs.

Lead generation 50

Lead generation B2B Sales Campaign 50

Highspot

FEBRUARY 20, 2025

Ensuring they have the same basic understanding of key differentiators, pricing, company offers, different sales techniques, and GTM strategies enables them to drive sales just as well as your direct sales team. Training focus: Pitch decks, competitive differentiators, pricing structures, and partner-exclusive resources (e.g.,

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

JULY 3, 2025

It identifies patterns and suggests proactive strategies for pricing, promotions, and outreach. Forecast revenue accurately with predictive analytics that help you plan for demand and optimize pricing. It auto-fills contract details, reducing errors and speeding up approvals so deals close faster.

Technique 52

Technique CRM E-commerce Click Through Rate 52

Heinz Marketing

JUNE 25, 2025

Track revenue from: Contract renewals with increased seats or usage Cross-sell of new products/modules Upsell to higher pricing tiers Tie this to marketing-influenced activity (ABM, content, campaigns targeting existing customers). They’re indicators of customer health, loyalty, and advocacy — not just acquisition.

B2B 88

B2B Cross-sell Referrals Drivers/motivators 88

SaaStr

JUNE 21, 2025

Q1 revenue growth: 39% US commercial: +68% growth Government contracts flowing like water NATO partnerships expanding The insight : When you combine AI that actually works with government customers who have unlimited budgets, you get returns that break traditional SaaS metrics. Tier 3: Vertical Specialists Average Return: +15.3%

B2B 104

B2B Government Healthcare Contract 104

PandaDoc

JUNE 22, 2025

They are even more powerful when paired with tools like CPQ (configure, price, quote) solutions and document automation. For example, PandaDoc CPQ for Pipedrive accelerates deal cycles by empowering your reps to quickly generate quotes and execute contracts without ever leaving Pipedrive.

CRM 52

CRM Customers Customer Relationship Management Relationship Management 52

PandaDoc

MARCH 25, 2025

You choose a price based on size, add any extras, and send your customers on their way. You need to evaluate pricing, implementation, features, integrations, and ongoing support. Because of the hefty price tag, complex sales lead to a longer sales cycle than transactional sales. Take buying a CRM, for example.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52