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How to identify high-churn personas in B2B and mitigate their risk

Martech

That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers.

B2B 120
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6 martech contract gotchas to be aware of

Martech

Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. When you decide to churn from the vendor, does your contract allow you to keep and use the data you’ve pulled into your CRM or other systems after the relationship ends? Pricing factors. So, you have a great data vendor.

Contract 117
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5 tips for marketers planning to evaluate B2B data vendors

Martech

Check references and negotiate key commitments in writing in the contract Before making a final decision, check online reviews and speak with one or two customer references, ideally from a business similar to yours. When negotiating the contract, ensure key commitments are in writing.

B2B 89
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How Sales Teams Can Use AI to Follow Up With Leads

Hubspot

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. No one is going to sign a contract on your first outreach, and they probably won’t even respond to your email or answer the phone.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed. For example, when a rep improved ACV by 36% by packaging pricing differently, we didn’t stop there. Sustained success demands a strategic approach backed by powerful technology.

GTM 116
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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Technology and Tools : Audit your tech stack. This includes contracts, pricing approvals, and any legal requirements. Sales Enablement and Training : Assess the effectiveness of your sales enablement efforts. Are reps equipped with the right tools, content, and training?

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Is Your Sales Customer Experience Twice As Good?

Anthony Cole Training

We were at my brother Ray’s football game and so I went to the concession stand, looked at the prices of candy and bought 5 – yes, count them – 5 Three Musketeers candy bars. This made me think of business and sales and pricing and competition and, somehow, I ended up thinking about this. The micro-technology that you use is.

Customers 199