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3 Common Mistakes Small Businesses Make in their First Year

Sales Pop!

A lot of small business owners start with little knowledge of business, and that’s a big handicap. As a result, they often end up making costly mistakes. If you don’t want to become another statistic, here are some of the mistakes you should avoid when first getting started. Profits do not tell the whole picture.

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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

It can help them to be resilient to changing market conditions, and achieve their profitability goals. Striking the right balance between profitable margins and winning competitive deals is challenging. There are many ChatGPT-based pricing and margin calculators available that can prove helpful here.

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How to structure people operations to scale SEO success

Search Engine Land

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

I get hassled for this all the time, but I am proud to admit that I am a cost evaluating, penny-pinching, profit-margin-analyzing geek to the core. We grew over 600% last year and hold steady at a 40% profit margin. Without enough high-quality leads, your sales pipeline dries up fast. Those costs add up fast.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

The prospects soak up everything your marketing team has to say. Brands using the strategy see a massive 171% hike in average annual contract value. To start with, measure conversions. These are highly engaged accounts you must prioritize in your follow-up. In ABM, tech tools eat up about 20% of the total budget.

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How each Google Ads bid strategy influences campaign success

Search Engine Land

First is brand campaigns, where the goal is less about performance and more about making sure that searches for your brand end up on your website, not those of your competitors. Am I showing up at least 80-90% of the time? Am I capturing and profiting from these queries? How many searches are there for my brand each month?

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What Is Enterprise OEM Software Licensing?

Sales Hacker

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

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