B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]
Hubspot
SEPTEMBER 12, 2024
Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. We’ll dig into the findings and see what we can learn from the study, but let’s start with some definitions.
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