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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

The standard organic rankings could get a 35% click-through rate (CTR) alone, but taking up three key positions could drive up CTR due to brand presence on the page. The CTR could also be improved since the brand’s ebike has strong brand recognition through its PR efforts. Last-click conversion rate of 5%.

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SEO topic clusters: How to create, measure and analyze

Search Engine Land

” “Mastering SEO techniques.” Internal link click-through rate (CTR) Track the CTR of internal links within your topic cluster. A higher CTR shows that users are navigating between different pieces of content within the cluster. Conversion rate If your content is designed to drive conversions (e.g.,

CTR 140
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How to structure people operations to scale SEO success

Search Engine Land

The biggest roadblock to scaling SEO: People operations The biggest roadblock to scaling SEO isn’t the technique itself. Next, calculate the amount of conversions from that traffic according to your estimated conversion rate multiplied by the average order value. which immensely elongates the entire process.

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A Complete Guide to YouTube Analytics

ConversionXL

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . Best practice is to start with organic, understand what techniques work for your content, then boost with paid. .

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Twitter blocks links to Meta rival Threads

Search Engine Land

The move means it will be more difficult for people to track down conversations on Threads and locate users’ profiles. ” However, Baio shared a technique that users can implement to prevent the block: “Clever workaround via @kepner, you can quote the domain name and remove the period to bypass the block.”

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Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

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What ChatGPT means for your search campaigns by Adthena

Search Engine Land

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse.