Sales Pop!

AUGUST 22, 2022

Not only is it an entertaining means to engage your audience, but it can also be used to drive sales and conversions. After all, people buy from businesses they know, like, and trust. This type of content can help to build trust and credibility with your audience. Use Video Testimonials. Produce High-Quality Content.

Entertainment 244

Entertainment Sales Trust Education 244

Salesforce

JUNE 19, 2025

Real-time adjustments make amendments effortless, leading to faster deal closures and happier clients who trust the accuracy and efficiency of your processes. Built-in guardrails ensure appropriate timing and tone, empowering sales teams to boost conversion rates while focusing on high-potential opportunities.

Entertainment 52

Entertainment Pitch Campaign CRM 52

Hubspot

MAY 24, 2021

Having conversations with prospects is baked into sales — in a lot of ways, it's the basis of the whole concept. You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. A successful sales conversation is rooted in trust and comfort.

Conversion 94

Conversion Product Process Sales 94

Hubspot

NOVEMBER 3, 2015

Earlier this year, AdAge made a profound yet controversial statement that “no one trusts advertising or media.” Only 4% of Americans think the marketing industry behaves with integrity, and nearly half of consumers surveyed say that they don’t trust any news source. This trend is a blow to the media industry, which is built on trust.

Trust 78

Trust Entertainment Education Campaign 78

Martech

APRIL 9, 2025

As a result, many consumers are turning to influencers or peer reviews they trust more. Drive actual conversions? At its best, influencer marketing feels like a trusted friend giving you a recommendation, not a brand trying to sell you something. Let a YouTuber explain, let a TikToker entertain and let a podcaster deep-dive.

Niche 96

Niche A/B testing Campaign Entertainment 96

ClickFunnels

SEPTEMBER 28, 2021

Build trust by providing progressively more paid value. Also, you want to start optimizing your sales funnel, meaning analyzing and tweaking pages for maximum conversion rates. Post a mix of educational, entertainment, and promotional content. Nurture that relationship by continuing to provide free value.

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

JUNE 13, 2023

From Google’s introduction of the Perspectives feed to the emergence of platforms like TikTok as trusted sources of information, search is evolving at speed. We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. And at the heart of it all?

Entertainment 120

Entertainment Education Strategize Trust 120

ClickFunnels

SEPTEMBER 27, 2021

Another way to go about it is focusing on entertainment content by making “a lawyer reacts to” type of videos about current events, the latest celebrity dramas, etc. Because people: Want to hire those they trust. Want to work with those they trust. Want to recommend those they trust to others.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Search Engine Land

FEBRUARY 19, 2024

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Gartner believes people will turn to generational AI conversational assistants (e.g., 70% of consumers had at least some trust in generative AI search results.

Engineering 134

Engineering Entertainment Market share Consult 134

ClickFunnels

JANUARY 30, 2022

By performance , I mean conversion rate (is your website generating leads and/or making sales?). I like the way that Susan Vincent puts it : “Parallax…slideshows…pretty butterflies that daintily bat their wings…We’ve all seen them, and they were entertaining. They were made to: Engage the visitor Build trust Sell stuff”.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Martech

NOVEMBER 20, 2023

How can curation help solve this problem and get you more conversions? Your audience sees that you have a robust network of industry partners and trusts you. Diversify your content Successful entertainers understand the importance of not always creating works in the same voice or style.

B2B 139

B2B Entertainment GTM Promote 139

Sales Pop!

AUGUST 4, 2023

Four couples enjoyed dinner as a small social group, followed by a more profound conversation afterward. The discussion was remarkable, and one gentleman’s facial expressions throughout were highly entertaining! Those appearing on the person’s face would have killed trust and the sale!

Entertainment 130

Entertainment Government Technique Education 130

Partners in Excellence

MAY 29, 2025

As we look across all sorts of industries/markets, for example capital equipment, construction, financial services, healthcare, retail, consumer products, entertainment/gaming, real estate, technology, and others, we find their revenue models built on some or all of these four basic models. What are we doing to make leaving us unimaginable?

Real Estate 81

Real Estate Healthcare GTM Construction 81

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. Strengthening Personal Connections : B2B relationships are built on trust and rapport. The main objective is to drive immediate sales and create brand loyalty.

B2B 114

B2B B2C Entertainment Education 114

The 5% Institute

AUGUST 11, 2021

One of the most powerful ingredients you can add into your sales process , is storytelling in sales conversations. From the Bible to the Quran; and from The Epic of Gilgamesh to modern movies and your Netflix TV show stream – stories have been used for thousands of years to share ideas, knowledge, and entertainment. 2 – The Plot.

Clients 145

Clients Sales Entertainment Conversion 145

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan.

Legal 128

Legal Strategic partnership Contract Trust 128

Salesforce

JUNE 17, 2025

These AI agents transform ‘do-not-reply’ messages into agentic engagements — where every channel becomes a two-way conversation. You’ll benefit from a single AI personalization engine across all customer touchpoints, so you can turn offers into two-way conversations, personalize content at scale, and ensure every handoff is seamless.

Campaign 52

Campaign Promote Entertainment Sports 52

Sales Pop!

FEBRUARY 28, 2022

It is completely normal for someone to look to the internet for solutions to anything from taxis, entertainment, grocery shopping, and retail purchases. For any online business to succeed they need to make sales, and to do this they need visitors and conversions. This in turn will increase your conversions and turnover.

Retail 130

Retail Cross-sell Entertainment Follow-up 130

Hubspot

NOVEMBER 30, 2020

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. Brands use video for new sales. The scruff was getting rough. Grammarg - BLVKSHP.

Entertainment 101

Entertainment Education Trust Up-sell 101

ConversionXL

JANUARY 18, 2022

Refine Labs CEO, Chris Walker, summed this up perfectly in an appearance on UserGems’ “ The First 100 Days ” podcast: “The reality is buyers trust their peers way more than the results they get. They talk to somebody that they trust more than the results they get in Google.”. It’s about injecting yourself into the conversation.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

ConversionXL

NOVEMBER 25, 2020

You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Compared to educational videos, I believe pure entertainment videos are more challenging. Trust building.

CTR 129

CTR Entertainment Click Through Rate Education 129

Salesforce

MARCH 25, 2024

While they’re an optimistic generation that can be very trusting of people , that early marketing exposure and high level of sophistication also makes them a bit suspicious. McCrindle differs slightly, speaking to their capacity for trust in spite of skepticism. TikTok is more of a creative outlet or a way to keep up with trends.

Entertainment 119

Entertainment Technology Technology Trust 119

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. For example, are you trying to reach new audiences, build brand awareness, boost conversion rates and sales, or just find a new way to communicate and share updates with your customers? What are your goals? Personalized marketing content.

Sports 144

Sports B2C Entertainment Technology 144

Martech

JULY 10, 2023

I’m happy to report groups like GatherVerse actively have these difficult conversations as we speak. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. sales, after a customer has engaged with your 3D item.

Entertainment 137

Entertainment Education Launch Presentation 137

Heinz Marketing

MAY 26, 2020

Facebook is a great platform to grow brand awareness, engage with your audience and to start online conversations. Twitter is most useful for businesses related to entertainment, sports, politics, or marketing, but other businesses will thrive on Twitter, as well. LinkedIn is the social media platform for professionals.

B2C 128

B2C Entertainment Sports B2B 128

Martech

APRIL 3, 2025

The AI Trust Misuse module prevents harmful chatbot and voice assistant responses. Presidio launched a Sports, Media, and Entertainment practice featuring the Captivate suite of AI-powered metadata solutions. It conducts real-time conversations, adapts to caller intent, and seamlessly hands off inquiries to human agents when necessary.

E-commerce 75

E-commerce Launch Entertainment Sports 75

Hubspot

MARCH 9, 2021

By housing Gen Z creators together, Chadha says, "We have ensured that the content is not only relatable and entertaining to young people but reflects their beliefs and behaviors. In a research-driven post, HubSpot dug into similar generational differences in spending, content consumption, and level of brand trust. bytesquadhq.

Entertainment 101

Entertainment Niche Campaign Follow-up 101

A Sales Guy

FEBRUARY 1, 2021

I thought by creating a similar ad we could separate ourselves from the competition, get to markets we weren’t currently in, and create a fun and entertaining video that would drive substantial revenue from our newly released online Gap Selling Training . They were funny, engaging, and memorable. Well, that was the plan anyway.

Objectives and Key Results 116

Objectives and Key Results Contract Entertainment Campaign 116

ConversionXL

MAY 27, 2022

Entertains. Drift’s Insider Podcasts teach business improvement in a fun and entertaining way. By helping them make sense of their problem, empowering them to solve it, and/or making the process enjoyable, you build trust. This, when done correctly, leads to trust, which 89% of buyers agree is an important buying factor.

Real Estate 91

Real Estate Entertainment Education Lead generation 91

Hubspot

SEPTEMBER 7, 2020

Lastly, consider tying Lives to current events to make your livestreams relevant to national or global conversations. This tutorial is one that viewers can trust and learn from since it comes from a top chef at the restaurant, especially if they’re already a fan of Chipotle. These actions will boost your brand awareness.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Search Engine Land

JANUARY 27, 2023

Social media search results show interaction and reflect word of mouth in the form of comments, likes, shares, follows and conversations. Studies show that people trust what other people (clients, customers, and suppliers) have to say rather than what business owners display on their websites. Social search results can be influential.

Engineering 125

Engineering Networking Entertainment Follow-up 125

Hubspot

NOVEMBER 24, 2020

Next, let’s review the ways in which CX impacts your conversions and why you may not be seeing the impact you’re hoping for on your bottom line just yet — and don’t worry, we’ll work through some ways to resolve those challenges too. The first reason for the low conversion rates is you don’t know who you are targeting. How to fix it?

Customers 101

Customers User Experience Trust UX 101

Salesforce

MARCH 31, 2022

Customers crave connection and entertainment, relying heavily on fast internet connections and dependable communications service to deliver it. Start with a customer data platform (CDP) to centralize the data and provide more insightful, actionable, and trusted data at your fingertips. Are your teams working together?

Service 98

Service Customers Entertainment Sports 98

ConversionXL

OCTOBER 26, 2022

Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e. The question to ask yourself is: What does my audience find entertaining? Table of contents Why should your brand be on TikTok? content receivers).

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Hubspot

APRIL 15, 2021

Users also love Clubhouse for its entertainment factor. Because Clubhouse's users crave authentic human discussion, they'll likely disengage from rooms that prioritize promotional content over a relatable conversation. However, one major theme to note is that it's users want to hear from people -- not just brands.

Entertainment 101

Entertainment Promote Consult Conversion 101

Hubspot

NOVEMBER 3, 2020

Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. Additionally, consider asking friends, family, and trusted colleagues to listen to your practice runs and provide feedback on your presentation. It’s entertaining to ask questions, saying, ‘Can anyone relate to this?

Presentation 101

Presentation Entertainment Education Clients 101

ConversionXL

SEPTEMBER 9, 2021

Today’s social media users are more discerning about where they place their trust. What’s more, fewer people trust what they see and hear in their feeds. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. To earn that trust, word-of-mouth marketing leads the way.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142