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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

GTM 124
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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. Some of the challenges of selling effectively grow more difficult over time—a natural outcome of greater complexity and its impact on our contacts and clients. Legacy Laggard: Overcoming Objections. Legacy Solution: Overcoming Objections + Proof.

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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

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Following Up In Sales – How To Do It Right

The 5% Institute

In the fast-paced world of sales, following up with potential customers is an indispensable practice that can significantly impact your success. Effective follow-up strategies allow you to nurture relationships, address concerns, and ultimately close deals. Remember, in sales, persistence pays off!

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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads. Moreover, sales personnel face several challenges that affect their efficiency.

Product 246
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7 Winning Steps for Effective Objection Handling

Salesforce

As you can imagine, selling was a struggle through all of it. We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease.

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How to Follow Up with Leads: Strategies for Sales Success

Lead Fuze

Effectively following up with leads is an essential ability for sales representatives, marketers, and entrepreneurs alike; this guide will cover various tactics to assist in the process. In this comprehensive guide, we will delve into various strategies that can help you properly follow up with potential clients.