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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc.

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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Set the right product limitations for your free account.

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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. Chime in, we’ll bring you into the conversation as well.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

You won’t know until you figure out what your competitors are up to. Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. Competitor X is doing Y.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Why did that bubble up as a topic for you? Alan : It starts with a prospect experience and goes into the wholesale customer experience. So that experience really starts then. But when you become customers, is when everything starts. You recommended we cover customer service, customer success today. Customer experience.

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Sales Pipeline Radio, Episode 263: Q & A with Geoff Webb @isolvedhcm

Heinz Marketing

So if you want to check out all of the content from connected all for free, go to sendoso.com/connected-2021. Some great content up there, that’ll help you really think about this hybrid world and hybrid in person online, off line. You were joking before we got started about what are the things. Geoff: It absolutely is.

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