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Is Cold Calling Legal? Important Cold Call Laws, Regulations, and Etiquette [+ Best Practices for Telemarketing]

Hubspot

But these days, there’s been quite a bit of discourse circulating regarding whether or not cold calling is even a legal method anymore. Cold calling is legal in most places, it remains a legitimate practice within the realms of ethical sales and marketing strategies. Use conversational tone. They just might help you out here.

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9 essential tips for building a website that drives conversions

Martech

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Overlooking these results in frustrated users, lost leads or even legal issues. Email: Business email address Sign me up! Processing.

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Why buyer groups matter in B2B demand gen and how to target them

Martech

Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance). IT asks different questions; marketing and legal have their own set of concerns.

B2B 133
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Where AI falls short in high-stakes B2B industries

Martech

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. Publishing an inaccurate data point or term damages an audience’s trust in a brand, company or institution, resulting in a public backlash, negative press and legal ramifications.

B2B 136
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Study shows AI agents struggle with CRM and confidentiality

Martech

It also means marketers must be aware of agents’ problems handling nuanced, evolving customer conversations that demand iterative information gathering or dynamic problem-solving. These prompts can make the model less effective at completing tasks, and the effect wears off in extended conversations.

CRM 111
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How legal tech unicorn Clio leveraged DAM to fuel rapid growth

Martech

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. Clio’s Cloud Conference is an annual conference for legal professionals that focuses on technology, client experience, and legal trends. Rowe Price Associates, Inc.

Legal 122
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How marketers can go beyond random acts of AI and why they should

Martech

However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. Once you finish the post, it will be reviewed by both your boss and the legal team.