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What is generative AI and how does it work?

Search Engine Land

How transformers and attention work Transformers are a type of neural network architecture introduced in a 2017 paper titled “ Attention Is All You Need ” by Vaswani et al. for layer in self.transformer_layers: x = layer(x) # Get the output word probabilities # What this is : Our best guess for the next word in the sequence.

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7 B2B content distribution strategies that work

Search Engine Land

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). But let’s be real.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

New GA4 fractional, cross-channel web conversions feature on April 18. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. A wide variety of proven page templates have been optimized for conversions.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Pipe conversion — All solutioning and commercials involved to turn your pipeline into wins. The journey covers three stages.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

The retirement of these four attribution models was attributed to their dwindling popularity, as less than 3% of conversions in Google Ads were utilizing these models, as confirmed by a Google spokesperson. Advertisers can see the ads in Top Paths, Model Comparison, Assisted Conversions and Path Metrics reports.