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Google unveils major Search Partner Network update as it removes opt-out option

Search Engine Land

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. What is the Search Partner Network? Why we care. Why are campaigns added to the SPN?

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Improving Your Networking Game as a Field Sales Representative

Veloxy

Today, we’re sharing some networking tips that you and your sales team can use. Then, let’s say that you end up at this party in Miami and you end up sharing a long conversation with one or two of these premier clients. Sometimes, it’s going to take a couple of soft pushes to win someone in your network over.

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Microsoft Advertising Network campaigns expand to Facemoji

Search Engine Land

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. This collaboration provides brands with more opportunities to reach larger audiences in these markets, increasing the chances of conversion and a higher return on investment. Ads are now available in four markets; the U.S.,

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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

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How to Network During the Holidays: 8 Tips for Business Networking Success

criteria for success

With an abundance of parties and events, the holiday season can seem like a great time for networking. It’s not always easy, though, to know how to network without seeming to be too focused on the work part of networking. Here are 8 tips to help you figure out how to network in the holiday season.

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Google Ads pilots conversions account level diagnostic tab

Search Engine Land

Google Ads is testing a conversions account level diagnostic tab in alpha. The feature was first spotted by SMX Next speaker and Google Ads expert Thomas Eccel , who shared his findings on X: Thomas wrote: “More accounts rolled out for Account level Conversion Diagnostic Tab. Helps to get a robust conversion measurement for 2024.”

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Networking Tips and Tactics for Introverts

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount (Virtual Selling) and Matthew Pollard (The Introverts Edge to Networking) take on networking for introverts. One of the biggest myths about networking is that to be an effective networker you need to have the “gift-of-gab" and be an outgoing self-promoter.