Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software.

Technology

Martech

SEPTEMBER 11, 2024

Dig deeper: 5 secrets to cross-functional collaboration in marketing Cross-functional VOC programs give the customer a seat at the table Go-to-market strategies, especially in marketing, often fall victim to magpie syndrome. The last person the executive or sales lead spoke to suddenly holds all the influence.

Cross-sell

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. By assigning specialized tasks to these agents and integrating them with my CRM, I can directly connect their outputs to benefit my demand gen efforts. My agents handle: ICP (ideal customer profile) building. Company research.

GTM

SaaStr

APRIL 30, 2025

Theyve built a true operating system for the tradeshandling everything from CRM to payments to field service management. But this transition isnt easyit requires enterprise-grade features, dedicated sales teams, and a shift in go-to-market strategy. Lesson for SaaS Founders : Efficient growth is non-negotiable in todays market.

Non-Profits

Martech

AUGUST 13, 2024

“Those guys are going to market with a composable CDP as well. “We have some customers for whom we are their CRM system. .” The aim is to drive the most personalized content possible in the optimum channel, at the right time and with the right frequency, Blank explained. It sort of depends.

Customers

Highspot

OCTOBER 29, 2024

This scorecard or dashboard gives managers a view of all team members so they can see who is excelling and who is behind the curve on executing critical go-to-market initiatives.

Objectives and Key Results

Heinz Marketing

JUNE 5, 2025

Pair that with CRM and ABM platform insights to assess the stage accurately. Awareness: Educational blog posts, industry trend reports Consideration: Case studies, comparison guides, ROI calculators Decision: Demos, customer references, pricing details How should sales and marketing measure success at different stages of the buyer’s journey?

B2B

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

A/B testing

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Customer support to address customer queries and ensure adoption. This could include cost savings, efficiency gains, or revenue growth potential.

Product

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. But one unassuming topic that kept coming up?

Cold Call

Partners in Excellence

JANUARY 7, 2025

The team went through the usual litany of CRM, sales enablement, research, marketing/outreach, conversational intelligence and other platforms. We are really looking to transform our go to market strategies, particularly with our larger customers, in these sectors. We aren’t there yet.

Process

Heinz Marketing

MAY 15, 2025

Gather data from your CRM and customer base to identify your most successful accounts. ICPs align go-to-market teams. Marketing uses them to target the right accounts, content, and channels. Use this data to build a documented, cross-functional ICP definition. How is an ICP used?

Drivers/motivators

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. In sales, interpersonal skills, such as empathy, patience, and EQ, shape how reps communicate effectively with prospects, handle objections with care, and build meaningful customer relationships.

Objectives and Key Results

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. A true enablement platform is even better because it centralizes all up-to-date, on-brand marketing and sales assets in one place. Look for tools with CRM integration, AI analytics, and ROI calculators.

Healthcare

Martech

SEPTEMBER 27, 2024

My first lesson in product-market fit: The go-to-market was [aimed at] people who feel the pain; but they didn’t pay the check. There were sales tools and there were marketing tools; they came together in about 2016 when HubSpot really leaned into their CRM. HubSpot was a baby in the ecosystem at that time.

Pitch

Highspot

JULY 7, 2025

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell

Highspot

JUNE 23, 2025

With seller activity, buyer engagement, training progress, and CRM data in one place, you get a complete view of sales performance. These commercial leaders are also prioritizing frontline coaching, customer segmentation, optimizing marketing spend, and improved tech adoption. Say you notice a dip in win rates for commercial accounts.

Growth

SaaStr

MARCH 30, 2025

Initial International Expansion Struggles While not explicitly detailed in their conversation, HubSpot’s early international moves faced challenges with localization, go-to-market strategies, and adapting their inbound motion to different markets.

CRM

Highspot

MAY 26, 2025

Then, gather learning data from your existing systems, including your learning management system (LMS), sales enablement metrics from tools like Highspot, and your CRM. To create meaningful improvement, you need data that shows your strengths, gaps, and next steps for your team, industry, and go-to-market strategy.

Objectives and Key Results

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. Are we learning from this data?

GTM

SaaStr

JULY 9, 2025

” You can either lead the AI transformation in your market or watch competitors who do take your customers, talent, and market position. ” The Bottom Line: Act Now or Get Left Behind These ten learnings aren’t predictions—they’re observations from leaders already operating in the AI-powered future of sales.

Technical Sales

Hubspot

DECEMBER 4, 2024

Here are a few other notable ways they’re utilizing AI for prospecting efforts: 42% of sales professionals use a combination of generative AI and CRM integrations to strengthen prospect communications. AI can help you go to market faster. 64% of sales professionals use AI to lead more personalized prospecting efforts.

Service

Martech

JULY 17, 2025

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. But that logic is falling apart. Case depends on evidence quality and time horizon.

GTM

Highspot

DECEMBER 11, 2024

These new developments build on the companys Fall 24 product release, which launched the first unified platform for go-to-market (GTM) productivity and ushered in advancements for its generative artificial intelligence (AI) digital assistant, Highspot Copilot.

GTM

Highspot

DECEMBER 19, 2024

The Power of Digital Sales Rooms for B2B Sales Download Why Highspot’s Digital Sales Room Stands Out While standalone DSR tools offer niche solutions, go-to-market teams achieve the most impact when DSRs are part of a unified GTM enablement platform like Highspot.

GTM

Highspot

MAY 8, 2025

Our Spring release advances AIs impact on go-to-market execution to help every seller deliver the right message at the right time, while simultaneously enabling revenue leaders to scale what works.

GTM

Heinz Marketing

JULY 18, 2025

We bring a foolproof approach for exceeding sales, marketing and go-to-market goals with our clients. Which marketing and sales tools do you support? We are tool agnostic, meaning we can work with whatever you have in your marketing and sales technology stack. Who is the founder/owner?

GTM

Highspot

OCTOBER 14, 2024

Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue. B2B companies must make fast, smart decisions to drive revenue growth and scalability.

Teamwork

SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. It blends AI and SaaS and can speed up the outbound Go-To-Market process.

GTM

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. A customer relationship management (CRM) platform can act as a hub for data collection, customer insights, and sales enablement. Customer experience: CRM tools, like Salesforce , ensure proactive account management, engagement, and long-term retention.

Product

Sales Hacker

JANUARY 7, 2025

Or if you look at, for example, some of the CRM, they started and they say, okay, my solution is a bit complex. Fred Viet: And I would say back to the safe plan is, you need to understand that we are in tech and product is important part and you need to make sure you’ve got a strong alignment between the product and the go-to market.

GTM

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Sales efficiency is a key performance indicator (KPI) that measures the effectiveness with which a company’s sales and marketing teams generate revenue.

GTM

Sales Hacker

JULY 11, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This path is best for automating glue work: outbound, follow-ups, lead research, CRM updates. And without CRM tracking, you won’t know what’s working. Coffee just launched, an AI-first CRM. No engineers required.

Launch

Highspot

JULY 9, 2025

Make practice part of your platform – Role Play lives alongside the content, training, and coaching in Highspot—so it’s built into how reps already work and deeply integrated with the rest of your go-to-market. Existing Highspot customers can reach out to their customer success manager to learn more. And we’re just getting started.

GTM

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. The future of GTM is AI-powered.

GTM

Highspot

DECEMBER 5, 2024

While unlocking the impact of go-to-market initiatives could feel like an impossible task, high-performing teams approach each challenge as an opportunity for change. They dare to go beyond whats historically been possible. Marketers struggle to ensure reps use the most up-to-date, on-brand materials.

Angle