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How to align your martech COE with organizational and go-to-market goals

Martech

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The role of a martech COE in driving strategic alignment Every organization is different.

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Improve Go-To-Market Success with Microlearning

Highspot

Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Look for AI-driven paths, progress tracking, and CRM integration ( Salesforce or HubSpot). Letting content go stale: Training content can quickly lose relevance if not regularly updated. You’re not alone.

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What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

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Why B2B CMOs are frustrated with ABM platforms

Martech

The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert. Marketers are expected to set up, integrate and manage the system themselves. Sounds great, right?

B2B 130
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Aligning marketing and sales efforts. Qualifying leads for ad platforms using CRM data. CRM or other database Everything you do in lead gen revolves around generating inbound queries. Something like a reCAPTCHA will drastically reduce the number of bots and spammers who end up in your CRM. Connect your CRM.

CRM 116
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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream. Where Can You Apply This Go To Market Strategy? Regions often respond with a 1-2 year delay to the US Market.

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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.