Why Salespeople Skip the Sales Process (And How It’s Killing Your Revenue)
Understanding the Sales Force
MAY 18, 2025
When I wrote Baseline Selling in 2005, only 10% of all salespeople were following a sales process. While 75% of the strongest salespeople are sales process compliant, the number drops to only 6% of the weakest salespeople. The stats represent salespeople who follow a sales process. The sales process is homegrown.
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