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8 free tools for PPC reporting

Search Engine Land

Advanced users can blend multiple data sources together, such as combining Google Ads data and CRM data or reporting across multiple accounts. You can create charts, graphs, tables and text boxes or include dropdowns and other elements to allow users to filter data how they’d like.

Referrals 110
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CRM strategy: What every business needs to improve customer relationships

PandaDoc

Customer relationship management (CRM) software is a popular choice for many businesses. But even though companies use CRM software , many haven’t taken the time to build a cohesive strategy around the customer information within their database. What is a CRM strategy? Explain how the system should be used. Who needs it and why?

CRM 52
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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms).

CTR 87
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My Six Selling Mantras

Adaptive Business Services

Exceeding customer expectations … say hello to repeat business and referrals. Are you thinking about a CRM? Exceeding expectations is the only acceptable outcome … Not meeting customer expectations … say buh bye. Meeting customer expectations … you may have made the sale but you did not make a customer. Thank you!

Sell 62
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10 Creative Referral Program Ideas to Grow Your Business

Salesforce

Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program. Lets check out how to build an effective referral program and some fresh ideas to make it even better. What well cover: Whats a referral program? Why do referral programs matter for small businesses?

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Orchestrating empathy where your funnel falls short

Martech

Your CRM tracking reveals which content they repeatedly consume — a clear signal of where doubt lies. Your CRM should identify at-risk accounts based on behavioral patterns, not just payment history. Referral tools should facilitate natural sharing. Churn reduction and referral rates reveal the business impact of genuine care.

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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot

I've sent business emails for everything from driving referrals to flexing my expertise for prospects to delivering cold pitches — along with a host of other purposes. Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal. Business Email Templates 1.

Clients 78