Remove CRM Remove Relationship building Remove Strategize
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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. Processing.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Engagement: Relationship building and trust establishment. How to Remove Salesforce CRM Friction Learn how to remove friction points tied to Salesforce, helping your sales team sell easier and faster. Aggregate lead data with customer relationship management (CRM) tools like Salesforce. There's more, read today!

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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

They’ve increased revenue-generating activity time by 25-30% by automating CRM updates, note-taking, and pipeline management. This isn’t optional technologyit will become table stakes for B2B sales, just like CRM systems became non-negotiable in the 2000s.

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Leveraging ChatGPT to Create LinkedIn Profile Summaries

Adaptive Business Services

Jamieson Position : Nimble CRM Trainer & Consultant Location : Boise Metropolitan Area Connections : 872 followers, 500+ connections Professional Role: Craig specializes in Nimble CRM training and implementation , focusing on solopreneurs and small teams.

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A Day in the Life of a VP of Strategic Accounts

Sales Hacker

Today, we’re looking at the VP of Strategic Accounts role, and for that, we talked to Ryan Staley. Title: VP of Strategic Accounts. A Day in the Life of a VP of Strategic Accounts. 8:15am–12:00pm : This is my strategic thinking time to focus on longer-term forecasting, pipeline, and the needs of each individual on my team.

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Salesforce: A Brief Overview Salesforce is a premium CRM platform. What limits companies’ experience of Salesforce CRM? CRM programs sift through information. Why waste that value?

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Sales Farming: Cultivating Success Through Relationships

Sales Pop!

In the dynamic landscape of sales, the farmer archetype takes center stage, tending to leads, nurturing sales, and elevating the business through relationship-building. This strategy, built on relationships, transcends the transactional approach and focuses on the long-term growth of existing accounts.