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On the False Belief in Technology

Iannarino

In the past few days, several people have shared content touting the idea that technology can improve sales results. This belief began with the CRM and the promise of greater accountability and control, with neither being true. A number of the cited statistics point to a particular application that provides better outcomes.

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How Technology Helps you Manage the Sales Pipeline

Veloxy

Couple questions here – are your sales stagnating? If yes, then you’re probably looking for new ways to improve your sales performance. Perhaps the answer could be in your sales pipeline. Research shows that top performing companies and sales teams do extremely well when it comes to managing their pipeline. But first….

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Is Your CRM Built for Technology Experts or Sales Experts?

Membrain

When choosing a CRM , companies often focus on what the CRM can do, how much it will cost , and whether it will integrate with their environment.

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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

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Harnessing the Complexity of Technology

Sales Pop!

Continuing our series on complexity , let’s now examine how we harness the vast complexity involved with today’s technology. To accomplish this, we have utilized cybernetic principles, as illustrated in the technology portion of the Pipeliner Philosophy Wheel. A CRM solution is quite complex.

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2023 in review: Our top 10 articles on CRM

Martech

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Here’s how. Get MarTech! In your inbox.

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. HubSpot’s Content Assistant and Chatspot AI Content Assistant helps marketing and sales teams ideate, create and share quality content in a matter of minutes if not seconds. AI has now enhanced this capability, but it also raises ethical concerns.