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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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Why AI proficiency is today’s must-have marketing skill

Martech

Those who can strategically use AI will gain a clear advantage. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. AI has become a strategic partner, helping us focus on core value-creation activities. Contact enrichment. Email outreach.

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Top 27 Small Business Tools to Boost Productivity

Salesforce

For sales and service teams, customer relationship management (CRM) software is an essential part of the puzzle. CRMs offer a comprehensive view of customer data. This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. Back to top.) Back to top. )

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How to choose the right marketing AI tools for real business impact

Martech

” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. That means integrating it with your existing CMS, CRM and automation tools. As adoption grows and the technology matures, the conversation isn’t “What can we try?”

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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AI agents offer a glimpse into a potentially simplified future

Martech

Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality. Whether you use a traditional CRM, a CDP or a data lake, all those repositories could effectively live in a unified, AI-interpreted environment.

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Picking a marketing performance management platform: Best of the MarTechBot

Martech

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Integration capabilities: Ensure the MPM platform can integrate with our existing tools and systems (like CRM, email marketing, and social media platforms).

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