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CDP and customer experience: Best of the MarTechBot

Martech

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This allows for better tracking of customer interactions and preferences.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. This is essential for companies to improve their overall profitability and achieve sustainable growth. the growth over those that don’t.

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

In our latest State of Sales report, 81% of sales teams using AI tools have boosted productivity, and 83% have seen revenue growth in the past year. Here are just a few benefits, and the more you grow, the more these do too Saves you time: Automation takes over time-consuming admin tasks, so your team can focus on selling.

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B2B sales enablement: How to elevate your approach

Highspot

Modern B2B sales enablement is a strategic, collaborative discipline designed to equip customer-facing teams with the resources, skills, and insights needed to engage buyers effectively and drive predictable revenue growth.

B2B
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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

If youre selling a cup of coffee, the options are relatively simple. You choose a price based on size, add any extras, and send your customers on their way. This includes: Regular check-ins and performance reviews to help ensure customer satisfaction. The sales process varies greatly depending on the purchase.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Implementing a product-led growth (PLG) strategy significantly increases the likelihood of converting these prospects into paying customers. Data-driven insights: Usage data provides insights into how prospects and customers interact with the product or service. The data may also reveal areas for product or service improvement.