Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies. The bait and switch.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Revenue enablement is a strategic function that provides all customer-facing roles with the tools, data, and knowledge to maximize revenue throughout the customer journey.

Cross-sell 52

Cross-sell GTM Technology Technology 52

SaaStr

MARCH 22, 2023

Is there a big Total Addressable Market? Does this market need disruption? Customers’ data architectures today are an incredible mess with massive amounts of legacy. Customers were going to virtualize data centers, and you want to position yourself in that kind of inevitability. It was inevitable.

Growth 77

Growth Cross-sell GTM Up-sell 77

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need.

B2B 107

B2B Cross-sell Hospitality GTM 107

Openview

APRIL 11, 2018

So much of what they do, particularly fundraising, is selling. But even if you have a great product, there will come a point where you simply need to build out a sales function. But if you scale this function with intention, a sales org will enrich your company’s existing culture, help you build better product, and sell it too. .

Product 82

Product Negotiate Quota Cross-sell 82

Highspot

MAY 9, 2023

Amidst a backdrop of hybrid work, economic uncertainty, reduced budgets, and boards that are asking companies to do more with less, leaders are dialed in on increasing sales productivity. With sales expenses typically being the largest line item on any company’s profit and loss statement, improving sales productivity is paramount.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. If your onboarding experience is terrible or your product uninspiring, you’re wasting time with the “freemium vs. free trial” debate. Loss aversion.

Customers 119

Customers Cross-sell Referrals Networking 119

SaaStr

SEPTEMBER 28, 2023

They offer all the features you need to sell to Enterprise customers. Single sign-on SAML authentication SCIM provisioning for user management You can sell to 20-30-40-person companies all day, but if you want to sell to hundreds of people in a company, you will need this stuff, and WorkOS helps you do it fast.

Cross-sell 89

Cross-sell Growth Up-sell Launch 89

SalesHandy

JULY 12, 2022

“Everyone is not your customer.” — Seth Godin. Most businesses spend a considerable amount of resources on acquiring and converting customers hoping they remain profitable for years to come. Generating revenue requires building a successful marketing and sales strategy while keeping customers at the forefront.

Customers 59

Customers Cross-sell Represent Contract 59

Salesforce

SEPTEMBER 19, 2023

CROs work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations ( RevOps ). Trait 2: Data-obsessed CROs own the go-to-market strategy. They drive pricing and product structure, and they set the buyer journey. The fuel for these decisions is data.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) They have access to a wealth of information online, from product reviews and customer feedback to detailed product specifications and pricing information.

Cross-sell 61

Cross-sell CRM Referrals Up-sell 61

Highspot

JANUARY 9, 2024

The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers. Each stage requires specific selling skills to satisfy prospect needs. Close: This is where all the hard work pays off, turning the prospect into a customer. What is B2B Sales Training? The decision cycle is often longer.

Technique 52

Technique B2B Cross-sell Negotiate 52

SaaStr

JANUARY 30, 2023

Deel overcame these challenges by taking care of these four things: Finding a product focus When Deel got accepted by Y Combinator in 2019, everyone loved the idea but hated the product. Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up.

Cross-sell 91

Cross-sell Account management Clients Growth 91

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Defining your ideal customer profile (ICP) beforehand is critical.

E-commerce 102

E-commerce Growth Cross-sell Objectives and Key Results 102

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Objectives and Key Results 99

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 99

SalesLoft

MARCH 31, 2022

Both the pandemic and full adoption of digital selling have rapidly improved the way that we are looking at workplaces and teams, how we communicate with customers, and ultimately how we sell. Putting greater emphasis on cross-departmental collaboration. The sales industry is advancing more quickly than ever before. .

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Highspot

FEBRUARY 14, 2024

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Salesforce

NOVEMBER 7, 2023

Sales kickoff tips and best practices Learn 8 sales productivity pitfalls (and steps to avoid them) Get the free Sales Productivity Workbook to discover how leading sales experts are side-stepping pitfalls by consolidating their tech stacks, redefining their pipeline stages, and automating approvals. What are the products?

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

Heinz Marketing

JUNE 21, 2021

Join us as Christel shares some best practices on how she prioritizes all the different marketing requirements in an early stage company as well as how she is setting up the marketing organization and priorities internally. When I would say that what is very important for early-stage company is number one, align on the go-to market.

Pipeline 85

Pipeline Start-ups Go To Market Education 85

SaaStr

FEBRUARY 14, 2023

It’s much easier to sell something to a customer you’re already working with than it is to win them again and again. To calculate your net dollar retention, take all of your existing ARR at the beginning of the period, add on any cross-sell or upsell, subtract out any churn, and then see the ending ARR.

Profit margin 82

Profit margin Drivers/motivators Cross-sell Growth 82

SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Org Building Ideas for Cross-Border Companies. Learnings on GTM.

GTM 86

GTM Cross-sell Niche Strategize 86

SBI

FEBRUARY 25, 2020

What Your CMO Doesn’t Know About Customer Advocate Programs. At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics.

Customers 49

Customers Strategize Cross-sell B2B 49

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

Cross-sell 78

Cross-sell Finance Strategize Technology 78

Sales Hacker

SEPTEMBER 23, 2019

We hear his best practices on developing a sales team, measuring rep productivity, why companies should lead with their product first, and what the sales team’s responsibility is inside of a product-led go-to-market strategy. Kevin’s rep productivity model. Why rep productivity is the output, not the input.

Product 52

Product Pipeline Engineering Cross-sell 52

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. We know the facts.

B2B 103

B2B GTM Cross-sell High impact 103

SaaStr

AUGUST 12, 2020

361: Lara Caimi is the Chief Customer and Partner Officer @ ServiceNow, the company that allows you the power to make work, work better. How does Lara advise founders on when to hire their Chief Customer Officer? * How does Lara approach the right way to address enterprise customer communications?

Customers 71

Customers Strategize Start-ups Growth 71

Heinz Marketing

MAY 16, 2022

This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

SaaStr

JANUARY 25, 2021

Because your traditional or ideal customer could be a bit different post-2020, companies should apply a combination of firmographic objective data points such as mapping stock tickers to Salesforce, look at firmographic data, and also look at subjective feedback based on sales intelligence experience by industry. Optimize your touchpoints.

Cross-sell 66

Cross-sell GTM Territory Sales 66

The Lost Book of Sales

AUGUST 15, 2021

🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”? We have enough high-tech marketing history now to see where our model has gone wrong and how to fix it. If so, ask to see the go-to-market strategy. Work only with people you enjoy.

Cross-sell 98

Cross-sell Gambling GTM Territory 98

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Sales Hacker

MAY 6, 2021

They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. This includes roles that are complementary to sales like renewals, customer success, and solution engineering. Singular focus on sales.

B2C 95

B2C Pipeline SQL Strategize 95

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In It’s an evolving discussion that comes up with our customers every day. Screenshot from this Future of Selling video (1:13).

Gaming 98

Gaming Cross-sell Sales Finance 98

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

The Lost Book of Sales

JULY 12, 2021

Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm?

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Highspot

NOVEMBER 1, 2022

Sales performance is affected by your enablement efforts, such as sales training or content management; sales productivity; your customer experience; your cross-functional alignment across sales and marketing team members; and your company culture. What Makes a Sales Team Successful. Invest in sales enablement.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52