Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.

Customers 123

Customers Retail Cross-sell Campaign 123

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. Churn vs. Expansion: Where to Start As many startup founders know, in the beginning, acquiring customers is key to getting off the ground.

Cross-sell 88

Cross-sell Customers Relationship Management Up-sell 88

PandaDoc

APRIL 29, 2024

Q2C starts exactly when a potential customer requests a quote for a product or service and ends when payment (full or partial) for said service or product is received. Configure : Determine customer needs and tailor product or service offerings. Price : Establish pricing based on the configuration and customer.

Cross-sell 52

Cross-sell Contract Legal Negotiate 52

Veloxy

APRIL 28, 2021

A sales rep is only as good as the time they spend selling. Let Sales AI take care of all non-selling activities so your reps can focus on revenue generation. Artificial intelligence in sales can increase selling hours by not only automating tasks, but also improving daily productivity and analyzing habits.

Cross-sell 289

Cross-sell Sales Quota Pitch 289

Spiro Technologies

MAY 8, 2024

It’s like, “Well, what do you want to sell?” On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Paula Gamer: Some of our longest and largest customers are, for example, Hormel Foods. Adam Honig: Wow.

Customers 59

Customers Manufacturing Up-sell Cross-sell 59

Hubspot

APRIL 3, 2019

I know what you woke up thinking this morning: “ I sure could use a quick refresher on price elasticity. ” Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. Price Elasticity of Demand. Head spinning?

Price 77

Price Cross-sell Negotiate Service 77

Cerebral Selling

JANUARY 23, 2023

In sales, customer objections are a fact of life. But running into the same objections time and time again can make selling feel more like Groundhog Day, especially when you know they’re coming! Maybe you have one of the more expensive solutions on the market and have to routinely defend your pricing.

Objection handling 201

Objection handling Cross-sell Price Up-sell 201

Salesforce

DECEMBER 12, 2023

A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. What you’ll learn: What is a customer-obsessed culture?

Teamwork 59

Teamwork Customers Cross-sell Strategic planning 59

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.

Customers 74

Customers Contract Cross-sell Account management 74

ClickFunnels

AUGUST 1, 2022

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. You offer the potential customer your lead magnet in exchange for their email address. You offer the potential customer your lead magnet in exchange for their email address. How will it make the potential customer’s life better?

Cross-sell 130

Cross-sell Pitch Sales Niche 130

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. Why Account Management Matters In sales, closing deals and prospecting often steal the spotlight from account management and customer retention.

Account management 89

Account management Objectives and Key Results Cross-sell Contract 89

SaaStr

APRIL 19, 2024

Then, someone would sell it for you for $50 to $400. Going Multi-Product is Required ”By the time you get to 10,000 customers, you better have a second product that can be bigger than the first,” Jason says. That’s the easiest thing because the customers already know you. 50, and package it up for another $.50

Engineering 105

Engineering Price Cross-sell Niche 105

PandaDoc

APRIL 8, 2024

Their cross-functional expertise enables them to create proposals tailored to customers’ needs. A deal desk identifies upsell and cross-sell opportunities for existing customers by analyzing past deals and current contracts, and tracking renewal dates. What if payment is delayed?

Negotiate 52

Negotiate Cross-sell Contract Legal 52

Salesforce

MAY 5, 2022

How often do your customers call and struggle to describe their issues? A long and frustrating call often ends with the agent scheduling a service appointment. It brings agents into customers’ homes virtually, removing the visual gap and ending their frustration faster. They can “bring the product to the customer” visually.

Appointment 97

Appointment Customers Cross-sell Retail 97

SaaStr

SEPTEMBER 29, 2023

The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. On the demand side — Your customers might need 19 things, and each needs 14 vendors. There are advantages beyond higher pricing, with higher pricing being the smallest advantage.

Product 99

Product GTM Cross-sell Commission 99

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.

Gaming 95

Gaming Cross-sell Referrals CRM 95

SaaStr

OCTOBER 17, 2023

Customer success is all about outcomes. What does NRR have to do with customer success? PST — Former VP of Customer Success and current founder and Managing Partner at Success Venture Partners, John Gleeson, shares his lessons learned scaling customer success from $1M to $300M in ARR. Get more new customers.

Cross-sell 67

Cross-sell Customers GTM A/B testing 67

The 5% Institute

JUNE 14, 2023

In today’s highly competitive business landscape, understanding the customer journey is crucial for any company that wants to thrive. The customer journey refers to the entire process that a customer goes through, from the moment they become aware of a product or service to the point of making a purchase and beyond.

Customers 52

Customers A/B testing Cross-sell Education 52

Hubspot

DECEMBER 13, 2023

These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. In this post, I‘ll guide you through the different types of sales calls and the purpose they serve to meet your customers’ needs.

Objection handling 73

Objection handling Negotiate Cross-sell Contract 73

PandaDoc

FEBRUARY 5, 2024

CRM, short for customer relationship management, is an approach to managing customer data that helps you maintain close relationships and drive better results. The right CRM puts your customers first, streamlines collaboration, and provides a single source of truth, updated in real-time. The key to CRM? The best part?

CRM 52

CRM Gaming Contract Objectives and Key Results 52

Hubspot

JANUARY 23, 2024

Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But from my experience, when you focus primarily on your customer's experience and goals, upselling benefits both you and your customer tremendously. Set and track measurable goals.

Customers 64

Customers Pitch Price Trust 64

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Start delivering more value-add to customer engagement today by reading the following guide to team selling in a post-COVID business world. What is Team Selling? Ebook: Field Sales Report.

Sell 189

Sell Inside sales Sports Cross-sell 189

Heinz Marketing

MARCH 10, 2021

Customer First. It wants to put the customer first – it wants to put you first. Think about your customer’s pain points, nurture your customers by talking about how you can solve their problems. If you are selling a product or a service, make sure it is user-friendly. Customer Loyalty. Peace of mind.

B2B 136

B2B Cross-sell Retail Healthcare 136

Salesmate

MARCH 27, 2020

A 360-degree customer view is an idea where companies devise steps and strategies for decoding the customers’ psyche. This is done by aggregating data from various customer touchpoints that a customer may use to contact a company. Other forms that allow businesses to get in touch with their customers are.

Customers 123

Customers CRM Contact Customer Relationship Management 123

Salesforce

SEPTEMBER 5, 2023

Instead of being hyper-focused on numbers, the best sellers think about what value and solutions they can deliver to their customers. Below are my tried-and-true upselling strategies to help you create deeper customer relationships — and higher profits. Let’s say a customer hires me to do a one-time sales training session.

Cross-sell 72

Cross-sell Quota Up-sell Contact 72

Salesmate

MAY 15, 2020

Customer retention is more budget-friendly than investing your time and money on finding new customers. They make marketing strategies, they pool in their resources for converting potential clients into paying customers from their target customer base. What is customer retention? – Harvard Business School.

Customers 122

Customers CRM Cross-sell Profit margin 122

Sales Hacker

MAY 10, 2021

The customer journey from acquisition to retention has to be seamless. To create an effective and efficient sales funnel, your sales and customer support teams need to be well trained and in sync with each other. Insights gained from your customer support agents can improve the process of pitching, converting, and retaining leads.

Cross-sell 62

Cross-sell Customers Referrals Pitch 62

SaaStr

MARCH 9, 2022

Sometimes, it takes innovative thinking to pull more revenue out of a current customer base or business model. As Clayton says, “Basically, whatever you can do capture more of the value derived and willingness to pay from different segments of customers you’re going after, the more you can maximize revenue.”. Dive Deeper or Go Broader.

Cross-sell 100

Cross-sell GTM Price Growth 100

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Growth 90

Growth Cross-sell Promote Price 90

SaaStr

FEBRUARY 1, 2022

60% of Asana’s customers come from self-service, 40% from sales. This is trending to 50/50 now that Asana has crossed $400m in ARR, but still a reminder a self-serve motion combined with sales jumping on the bigger deals can scale very, very far. 38% of Freshworks customers still pay monthly, even at $400m+ ARR.

Contract 141

Contract Cross-sell Price Growth 141

PandaDoc

SEPTEMBER 19, 2023

Your product is of service to the widest range of potential customers. Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. Your task as a sales manager is to market it. This is known as vertical marketing.

Niche 52

Niche Cross-sell Price Referrals 52

The 5% Institute

MAY 7, 2020

Client vs customer – is there really a difference? Definition of a customer. Definition of a customer. The difference between a client vs customer. Client Vs Customer – Is There A Difference? Definition Of A Customer. A customer is a person who buys goods or services from a company.

Clients 98

Clients Customers Cross-sell Referrals 98

Salesmate

JULY 5, 2020

Customer experience is quickly becoming the highest priority for online businesses. In fact, it’s well on the way to overtake price and product as the main brand differentiator. Recently, this concept has been shifting, and instead of just “not bad treatment,” customers want “exceptionally personalized treatment.”.

Customers 101

Customers Objectives and Key Results CRM Territory 101

PandaDoc

APRIL 11, 2023

The more your business customers are happy interacting with your product or service, the better. The first crucial part of this happiness is your product or service itself and how well it is aimed at the needs of your customers. It is aimed at achieving a better understanding of a product or service they’re working with.

Education 52

Education Product Customers Sales 52

PandaDoc

AUGUST 16, 2021

It is scalable and valuable in virtually every scenario, allowing its users to enjoy analytics, custom templates, payment collection, and various CRM integrations. However, they were stripped of their biases and marketing claims, and only used to confirm data related to the actual tool, its features, pricing plans, and other.

Price 52

Price Contract Proposal Writing Legal 52

ClickFunnels

NOVEMBER 25, 2022

Are you considering hiring a landing page agency to create a landing page for your product or service? There are two types of landing pages: Lead generation landing pages where the conversion goal is to persuade the potential customer to give you their contact details. The post Is A Landing Page Agency Needed For Killer Conversions?

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

PandaDoc

MARCH 25, 2024

If you sell complex, configurable products online, you will almost inevitably come to the realization one day that you need to add a CPQ tool to your software toolkit. This article covers the basics of CPQ implementation and guides you in the right direction on your journey toward more efficient sales. What is CPQ implementation?

Legal 52

Legal Manufacturing Cross-sell Price 52