Salesforce

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. You get to interact with customers and solve their problems. In fact, you may be the only person from your employer that a customer ever sees. The good news is that field service is a dynamic industry, which means new opportunities will continuously arise.

Service 52

Service Appointment Networking Consult 52

Martech

FEBRUARY 19, 2024

I am the first generative AI chatbot for marketing technology professionals. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. How has it been for you?

Customers 92

Customers Cross-sell Campaign Lead generation 92

Martech

MARCH 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter.

Customers 92

Customers Objectives and Key Results Manufacturing CRM 92

Salesforce

JUNE 8, 2022

Field service safety can drive revenue, while preventing injuries during on-site visits. According to the Occupational Safety and Health Administration (OSHA) , companies that prioritize safety build trust with customers. As a field service leader, safety is No. This can boost customer satisfaction scores.

Service 98

Service Cross-sell Appointment Electricity 98

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.

Customers 130

Customers Retail Cross-sell Campaign 130

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 125

Sell Cross-sell Drivers/motivators Education 125

Martech

FEBRUARY 1, 2022

Moving is always a slog, but I’ve done it so often that I can do it on autopilot: Throw this out, pack that, sell what’s too good to pitch but not needed in the new place. But this time, I’m seeing companies moving to new email service providers (ESPs). Develop a custom migration plan. Fast-forward to today.

Service 93

Service Assembly Line Cross-sell Follow-up 93

Salesforce

DECEMBER 12, 2023

A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. What you’ll learn: What is a customer-obsessed culture?

Teamwork 59

Teamwork Customers Cross-sell Strategic planning 59

Martech

JANUARY 8, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. I am trained with MarTech content.

Customers 70

Customers Click Through Rate Objectives and Key Results A/B testing 70

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Those customers also expect more and more from brands.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Objectives and Key Results 96

Objectives and Key Results Cross-sell Strategize Retail 96

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Revenue enablement is a strategic function that provides all customer-facing roles with the tools, data, and knowledge to maximize revenue throughout the customer journey.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.

Customers 74

Customers Contract Cross-sell Account management 74

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Customers 110

Customers Cross-sell Angle Technique 110

Veloxy

MARCH 23, 2023

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. Sales goals are broader, long-term objectives that may include other factors besides sales, such as customer satisfaction or brand recognition.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Veloxy

AUGUST 31, 2023

From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. Customers come first While you’re busy trying to meet your sales quota , remember to value the customer more than anything else.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

MAY 15, 2024

We help them navigate emerging trends in technologies and solve their biggest problems with enterprise-ready startup solutions. We’re industry-agnostic; we work across oil and gas, CPG and retail, supply chain and logistics, the idea being that technology is pretty much horizontal. They have a technology called Lift & Learn.

Retail 55

Retail Cross-sell Technology Technology 55

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to.

B2B 110

B2B Cross-sell Education Strategize 110

APACSMA

DECEMBER 14, 2023

The need for perpetual evolution is evident from evolving technologies to shifting buyer behaviors. From technological shifts to changing buyer behaviors, this article explores strategies for not just surviving but excelling amid ongoing industry changes. Successful professionals swiftly adopt new technologies and strategies.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

The 5% Institute

JUNE 15, 2023

A well-executed sales plan can help businesses not only increase their revenue but also build lasting customer relationships. By conducting market research and gathering customer insights, businesses can tailor their sales approach to resonate with their target audience effectively.

Cross-sell 52

Cross-sell Referrals Customer Relationship Management Sales 52

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Salesforce

JULY 18, 2022

While these challenges may affect your contact center revenue, the real impact is on customer experience. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). Your customer service teams can make money — here’s how. How can this be addressed?

Contact 98

Contact E-commerce Cross-sell Manufacturing 98

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Since people are naturally drawn towards the newest technologies, VR is the next way to capture customers’ attention.

Teamwork 137

Teamwork Cross-sell Technology Technology 137

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. These representatives travel to meet with customers, make sales presentations, and close deals. Schedule your free workshop NOW! What is field sales?

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Make sure you’re on great terms with the customer service lead. You can do that sort of thing with a customer data platform.)

Campaign 126

Campaign Cross-sell Contact Follow-up 126

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Veloxy

MAY 24, 2023

Generating high-quality leads that align with your target customer profile enhances the likelihood of conversion and accelerates sales velocity. Lead Generation Strategies Targeted Marketing : Identify and focus on your ideal customer profile to generate high-quality leads. Learn more about sales enablement.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Sales Pop!

MARCH 17, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Cross-sell 97

Cross-sell Technique CRM Pipeline 97

SaaStr

FEBRUARY 25, 2020

This post will walk you through what SaaS companies need to know about sales tax compliance, how to know when and from which customers you should collect sales tax, and best of all, how to automate sales tax so you can check “Do something about sales tax” off your to-do list once and for all. Why is sales tax such a pain for SaaS companies?

Technology 72

Technology Technology Growth Cross-sell 72

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft.

Cross-sell 105

Cross-sell Networking Campaign Technology 105

Miller Heiman Group

MAY 30, 2018

Customer relationship management has come a long way since the days of the Rolodex and the Day-Timer. The modern CRM system provides the organization with many vital benefits: One version of the truth – For many organizations, the CRM system serves as the “system of record” for everything having to do with customer history and sales activity.

CRM 65

CRM Technology Technology Cross-sell 65

Martech

FEBRUARY 15, 2024

I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Then, test and learn to set the next priority.

Objectives and Key Results 94

Objectives and Key Results Cross-sell Campaign Strategize 94

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which are best for my industry and for my customers? And so many choices out there. Which products are best suited to the B2B world?

B2B 91

B2B Teamwork Referrals Cross-sell 91

The 5% Institute

JUNE 19, 2023

To thrive and grow, businesses need to adopt effective sales strategies that not only attract new customers but also retain existing ones. Understanding Sales Farming Sales farming is a proactive approach to sales that focuses on nurturing and cultivating customer relationships over the long term.

Cross-sell 52

Cross-sell Technique Sales Trust 52

Highspot

JANUARY 9, 2024

The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers. Each stage requires specific selling skills to satisfy prospect needs. Close: This is where all the hard work pays off, turning the prospect into a customer. What is B2B Sales Training? The decision cycle is often longer.

Technique 52

Technique B2B Cross-sell B2C 52

Sales Pop!

FEBRUARY 27, 2022

What made items or services valuable to people? For example, selling to a person who is more advanced in age is considerably different from someone young or middle-aged. Salespeople must have a good grasp of who they are selling to with regard to preferences. When you truly service a customer, you have made an ally.

Cross-sell 98

Cross-sell Pipeline Sales Represent 98