Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Those customers also expect more and more from brands.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Salesforce

DECEMBER 12, 2023

A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. What you’ll learn: What is a customer-obsessed culture?

Teamwork 59

Teamwork Customers Cross-sell Strategic planning 59

Salesforce

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Let’s take a few minutes to review the principles of great customer service operations — and what you can do right now to take your organization to the next level. It’s a delicate balancing act.

Service 72

Service Customers Cross-sell Contact 72

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 112

Sell Cross-sell Drivers/motivators Education 112

Martech

JANUARY 8, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. I am trained with MarTech content. Please keep answers simple.

Customers 70

Customers Click Through Rate Objectives and Key Results A/B testing 70

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Service 105

Service Growth Cross-sell Appointment 105

Martech

FEBRUARY 14, 2023

Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value. A stellar brand experienc e is essential for creating a long-term relationship that delivers value for you and your customers.

Customers 130

Customers Retail Cross-sell Campaign 130

Salesforce

FEBRUARY 7, 2022

Some scenarios can make it difficult to deliver exceptional customer satisfaction. If a customer lacks internet access, or if they accidentally order the wrong item, this often prompts frustration, panic, and a call to customer support. Even better: OOBO often results in opportunities to cross- and upsell.

Service 97

Service Cross-sell Customers Drivers/motivators 97

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Objectives and Key Results 96

Objectives and Key Results Cross-sell Strategize Retail 96

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 95

Sell Cross-sell Finance B2C 95

Salesforce

JULY 13, 2021

Customer service automation is key to efficiency in the contact center. Real customer service automation improvement ensures an automated workflow that people use, and that achieves the time, efficiency, and customer experience improvements you set out to address. Alvin Stokes, chief customer contact officer, Smiledirectclub.

Service 97

Service Process Customers Cross-sell 97

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.

Customers 73

Customers Contract Cross-sell Account management 73

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Customers 110

Customers Cross-sell Angle Technique 110

Veloxy

AUGUST 31, 2023

From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. Customers come first While you’re busy trying to meet your sales quota , remember to value the customer more than anything else.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Partners in Excellence

FEBRUARY 27, 2024

There were a few times in my selling career, I’d have to do deep research to begin to understand trends, challenges and issues facing my customers. It would take hours, I’d get a few important points that I could leverage with my customers. And I crossed my fingers that it wasn’t inventing things.)

Cross-sell 116

Cross-sell Presentation Drivers/motivators Engineering 116

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

B2B 109

B2B Cross-sell Education Strategize 109

Veloxy

MARCH 23, 2023

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. Sales goals are broader, long-term objectives that may include other factors besides sales, such as customer satisfaction or brand recognition.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Salesforce

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? ” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less? The answer is AI in customer service.

Service 52

Service Customers CRM Technology 52

Miller Heiman Group

MAY 30, 2018

Customer relationship management has come a long way since the days of the Rolodex and the Day-Timer. The modern CRM system provides the organization with many vital benefits: One version of the truth – For many organizations, the CRM system serves as the “system of record” for everything having to do with customer history and sales activity.

CRM 65

CRM Technology Technology Cross-sell 65

APACSMA

DECEMBER 14, 2023

The need for perpetual evolution is evident from evolving technologies to shifting buyer behaviors. From technological shifts to changing buyer behaviors, this article explores strategies for not just surviving but excelling amid ongoing industry changes. Successful professionals swiftly adopt new technologies and strategies.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Veloxy

MAY 24, 2023

Generating high-quality leads that align with your target customer profile enhances the likelihood of conversion and accelerates sales velocity. Lead Generation Strategies Targeted Marketing : Identify and focus on your ideal customer profile to generate high-quality leads. Learn more about sales enablement.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

SaaStr

FEBRUARY 25, 2020

This post will walk you through what SaaS companies need to know about sales tax compliance, how to know when and from which customers you should collect sales tax, and best of all, how to automate sales tax so you can check “Do something about sales tax” off your to-do list once and for all. Why is sales tax such a pain for SaaS companies?

Technology 68

Technology Technology Growth Cross-sell 68

The 5% Institute

JUNE 15, 2023

A well-executed sales plan can help businesses not only increase their revenue but also build lasting customer relationships. By conducting market research and gathering customer insights, businesses can tailor their sales approach to resonate with their target audience effectively.

Cross-sell 52

Cross-sell Referrals Customer Relationship Management Sales 52

Sales Pop!

MARCH 17, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Cross-sell 97

Cross-sell Technique CRM Pipeline 97

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Highspot

MAY 9, 2023

The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. The good news is that in just the next year, generative AI is poised to unlock new levels of efficiency, knowledge, and agility for customer-facing teams everywhere. These insights extend even to coaching sellers.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Since people are naturally drawn towards the newest technologies, VR is the next way to capture customers’ attention.

Teamwork 136

Teamwork Cross-sell Technology Technology 136

Highspot

JANUARY 26, 2021

It’s likely that 2021 will see the rise of the Chief Revenue Officer (CRO) – an emerging role that is quickly becoming an important contributor to achieving the kind of proactive cross-functional coordination that enables agility in the face of change. Double-down on trust. Do more with less.

B2B 52

B2B Customers Cross-sell Trust 52

Highspot

JANUARY 9, 2024

The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers. Each stage requires specific selling skills to satisfy prospect needs. Close: This is where all the hard work pays off, turning the prospect into a customer. What is B2B Sales Training? The decision cycle is often longer.

Technique 52

Technique B2B Cross-sell B2C 52

Salesforce

JULY 18, 2022

While these challenges may affect your contact center revenue, the real impact is on customer experience. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). Your customer service teams can make money — here’s how. Keep customers happy after a purchase.

Contact 98

Contact E-commerce Cross-sell Manufacturing 98

The 5% Institute

JUNE 19, 2023

To thrive and grow, businesses need to adopt effective sales strategies that not only attract new customers but also retain existing ones. Understanding Sales Farming Sales farming is a proactive approach to sales that focuses on nurturing and cultivating customer relationships over the long term.

Cross-sell 52

Cross-sell Technique Sales Trust 52

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which are best for my industry and for my customers? And so many choices out there. Which products are best suited to the B2B world?

B2B 91

B2B Teamwork Referrals Cross-sell 91

SaaStr

NOVEMBER 30, 2023

Amazing product-oriented founders who truly understand the market and what products to build for the right ideal customers can then build a differentiated product and execute on a GTM strategy. They need to hear the customer and use that feedback to refine products. They ask for custom implementations, onboarding, and support.

Go To Market 89

Go To Market GTM Cross-sell Growth 89

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. Understanding customer preferences was once a manual process where we lumped people into personas.

X-functional 113

X-functional Cross-sell Territory Retail 113

SalesLoft

JULY 10, 2023

If you’re being asked to do more with less, you need sales technology that will help you get the most out of your entire revenue motion. Outbound and inbound teams need technology that: Weaves AI and automation into prospecting workflows so that prospects receive the right messages at the right time.

Cross-sell 40

Cross-sell Technology Technology Account management 40

The 5% Institute

AUGUST 15, 2023

In a competitive business landscape, focusing solely on acquiring new customers can sometimes overshadow the importance of nurturing existing relationships. For businesses, it enhances customer loyalty, reduces churn, and opens doors to cross-selling and upselling opportunities. What Is Strategic Account Management?

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52