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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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Project Management—an Essential Part of Account Management

SalesPop

One place where project management really comes into account management is bringing a broadly stated goal into realistic terms. They can use account planning and project management to figure out just how realistic that goal is. Project Management Example. A project is primarily made up of objectives.

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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

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What is Revenue Enablement?

Highspot

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Revenue enablement is a strategic function that provides all customer-facing roles with the tools, data, and knowledge to maximize revenue throughout the customer journey.

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Customer Retention Playbooks 101: Building a Structured Approach to Keeping Customer Happy

Sales Hacker

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.

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Thriving in Sales: Strategies for Ongoing Success

APACSMA

The need for perpetual evolution is evident from evolving technologies to shifting buyer behaviors. From technological shifts to changing buyer behaviors, this article explores strategies for not just surviving but excelling amid ongoing industry changes. Successful professionals swiftly adopt new technologies and strategies.

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How tech consolidation increases revenue in any economy

SalesLoft

If you’re being asked to do more with less, you need sales technology that will help you get the most out of your entire revenue motion. Outbound and inbound teams need technology that: Weaves AI and automation into prospecting workflows so that prospects receive the right messages at the right time.