Remove Cross-sell Remove Drivers/motivators Remove Sell Remove X-functional
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 136
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Sales Compensation: The Ultimate Guide

Hubspot

That is to say, if you want your salespeople to do X, reward them financially for doing X. If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

Ultimately, I'm motivated by knowing that work I do has a meaningful impact. Accomplishments like that really motivate me to do my best." It's also when you really need to sell yourself and your skills. Describe a time when you worked within a cross-functional team to complete a project.

Consult 71
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The Playbook to Scaling High-Performance Teams with Gusto COO Lexi Reese (Video + Transcript)

SaaStr

Lexi explains the importance of team trust, driver and passenger mindsets, and much more. We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. So driver mentality, and we’ll use some examples that bring this to life.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. Run a functional investigation. The limits of competitive analysis. is probably random. Set your goals.

UX 126
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Cross-reference trending hashtags with topics that interest your audience. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt.

Customers 115
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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

And because the driver or the impetus for this economic turmoil wasn’t really lack of consumer confidence or lack of consumer resources, it’s not clear that consumers don’t have the money to spend. People are buying and selling houses. Look at Model T sales or something. Somehow this defies logic, but is true.