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How to un-silo your organization and be more customer-centric

Martech

For example: Marketing is responsible for attracting prospects to the top of the funnel and is sometimes measured on converted revenue. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. In most SaaS and B2B organizations, silos exist for practical reasons.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 81
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 69
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Sales Performance Dashboards to Keep Every Part of Your Revenue Engine on Track

Sales Hacker

In order for your car to run efficiently, you need every part of your engine firing on all cylinders. Everyone on your team must meet their specific goals in order for your engine to operate efficiently. Every part of your revenue engine serves a specific purpose, but each part supports the whole. Where your problem areas lie.

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10 must-use marketing updates in the Salesforce Summer 2025 releases

Martech

AI-driven splits and send-time recommendations mean more messages land in front of prospects when they’re most likely to act and reporting on those AI predictions keeps you accountable to real lift. Why it’s useful: Cross-sell and upsell email performance hinges on relevance. Campaign Designer (beta) What is it?

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The Selling Process – Do We Have It Right?

Anthony Cole Training

According to Wikipedia - A sales process is an approach to selling a product or service. There is an “engineering” view of the sales process. In closing their comments, Trailer and Dickie clearly state that selling is both a science and an art. I will be looking at our effective selling system now from a new perspective.

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How To Run Your Pipeline Engine To Drive Growth

Salesforce

How to build a pipeline engine. Your pipeline engine needs to have all cylinders firing. They focus on outbound prospecting and are responsible for making calls to leads and then passing them to AEs who drive them to closure. Tip 2: Understand each of the functions that make up your pipe engine. What’s their capacity?