Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?
Sales Hacker
APRIL 1, 2021
If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.
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