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How to make the jump from product-market fit to platform-market fit

Martech

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. These accounts drive significant revenue and become valuable case studies for other businesses to follow. This sharpens the team’s upsell and cross-sell strategies, improving retention. Value is at the core of Jason’s approach.

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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack.

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How to revamp your lead scoring strategy for 2025

Martech

Consider tracking the following engagement data points. Social media activity Following your company, engaging with your posts or sharing your content are critical indicators. Have you ever noticed how some leads just don’t quite match up with what your ideal customer looks like? Negative scoring can help with that.

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How to Use Data and the Right Tools to Build Your Sales Plan (Ask Jeb)

Sales Gravy

Consider: Conversion Rates from Inbound Leads Speed to Lead (How fast are you following up?) Maybe you need to tighten up your proposals so more of them convert. Choose a CRM that matches your current size and selling process. Maybe you need to tighten up your proposals so more of them convert. The rule of thumb?

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CDP and customer experience: Best of the MarTechBot

Martech

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Context) You are CMO for a large consumer brand.

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Why B2B marketers get their signals crossed

Martech

Then, examine the following areas. They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing. Email: Business email address Sign up now Processing. The post Why B2B marketers get their signals crossed appeared first on MarTech.

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