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How To Create a Winning Go-to-Market Strategy

Gong.io

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

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B2B Sales Training Techniques and Best Practices

Highspot

Gone are the days of cold calls and one-size-fits-all pitches. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. Each stage requires specific selling skills to satisfy prospect needs. What is B2B Sales Training?

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Make Your Sales Kickoff the Party of the Year

Salesforce

Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. Sellers begin their pitches by understanding the customer’s why. Every loser joins the Hype Team of the winner, following them around and cheering them on.

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Marketing Enablement vs. Sales Enablement: The Necessary Interplay

Highspot

What if we could equip marketing teams with the resources, tools, knowledge, and skills to do their unique jobs, as well as better support with the sales organization? Marketing enablement levels up the efficiency and productivity of your marketing efforts, which in turn drives positive results across your business.

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The SaaS Playbook for Moving Up-Market

Sales Hacker

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. But as SaaS startups mature, they usually start moving up-market. Foundations for moving up-market.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

By introducing a new product or updating an existing one, businesses can tap into new customer segments or markets, ensuring a diversified and steady revenue flow. Ensure Communication Across Departments A product launch necessitates seamless communication across various departments, from product development to marketing.

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The Ultimate Guide to Sales Playbooks 

Highspot

However, whereas sales plays are focused on telling reps what to know, say, show, and do, a sales kit narrows in on “what to know” and “what content to show” buyers – such as talking points, and email pitch templates. Sales motions are defined by your larger go-to-market strategy.