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5 tips for successfully adding martech to your stack

Martech

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. And to be fair, it sometimes is a smart move.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. selling over 400,000 eBikes in the last four years. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR. The x -axis shows U.S.

CTR 67
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 129
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35+ Best Sales Email Templates To Close Deals

SalesHandy

You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. All we want to know is how would that product help us I am investing X amount of money in it.

Closing 98
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9 Things You Should Never Say to a Prospect Over Email

Hubspot

I wanted to follow up on the proposal.”. "Do We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Finally, I picked up the phone and called my prospect’s office. Things to Say On the Phone. “I Great to meet you [prospect]!

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Why should your brand be on TikTok?

Customers 115
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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Why did that bubble up as a topic for you? Alan, thanks for joining us. Alan : Thank you, Matt, I’m really happy to be here. Nice to do one of these with you. Matt : Yeah.