Remove Cross-sell Remove Gaming Remove X-functional
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. You hear Dennis’s name, time and time again. So Sophie Buonassisi: I love it. Shall shall do it.

GTM
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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

He launched Meta’s EMEA business from scratch, eventually growing it to a $900 million plus operation, and later took that playbook global, actually helping to scale Meta’s gaming and monetization business to over 11 billion. And I went to sell advertising solutions for them and I really enjoyed, you know, matching.

GTM
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GTM 132: The Rise of the Operator with Casey Woo + Special Announcement

Sales Hacker

18:13 The role of cross-functional communication. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. You know, we are the we don’t code and we don’t sell, right? It has to be.

GTM
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GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

Sales Hacker

Marketers need to consider the long game and remember the 95/5 rule. And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. Like I can go bring a hundred more lookalikes if I know who we’re selling to. We can sell to large companies and small companies.

GTM
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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. X months or years).

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. Your PODs are where you’ll win the game. Run a functional investigation. Set your goals.

UX