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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Generally, most companies have 2-3 sales leaders between founding and going public.

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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

Becoming less reliant on human touch takes time and planning, so take a good look in the mirror, determine how much and how fast you can do it, and then form a cross-functional plan that meets your current business goals while also working towards future ones. Sign up HERE ! Keep optimizing your current GTM.

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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

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Meeting Math: 2 Key Metrics for Tracking The Value in Your Calendar

Sales Hacker

Enter Meeting Math, a new set of numbers for sales and ops leaders, which are actionable rather than conceptual. Developed by Kronologic , Meeting Math focuses on two metrics: Average Value Per Meeting and Lead Deficit. Meeting Metric #1: Average Value Per Meeting. Your value per meeting is $6,250.

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What is Revenue Enablement?

Highspot

It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more. The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. Why Do You Need Revenue Enablement?

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies. The bait and switch.

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What Artificial Intelligence Means for Sales Enablement

Highspot

It was an ordinary Tuesday afternoon in the 2000s when I first picked up an iPhone. The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. AI can amplify and accelerate work across your go-to-market, but it can’t replace the people. I had the future in my hand.