Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

JULY 16, 2020

Partnerships create very low marginal CAC, and they scale brilliantly — two properties that are rising in demand given current market conditions. Have a look at this network map of the e-commerce partner ecosystem. RELATED: Moving to Enterprise Sales (Part 2): 5 Go-to-Market Prerequisites You Need to Succeed.

Pipeline 123

Pipeline E-commerce Cross-sell Referrals 123

ConversionXL

NOVEMBER 29, 2018

And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Define your go-to-market strategy. As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led.

Customers 119

Customers Cross-sell Referrals Networking 119

Heinz Marketing

JUNE 21, 2021

Join us as Christel shares some best practices on how she prioritizes all the different marketing requirements in an early stage company as well as how she is setting up the marketing organization and priorities internally. When I would say that what is very important for early-stage company is number one, align on the go-to market.

Pipeline 105

Pipeline Start-ups Go To Market Education 105

Sales Hacker

APRIL 21, 2021

The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. For our example, we’ll cover what a RevOps manager does on a daily basis: Makes decisions on sales and marketing strategies to drive business revenue. The insight you’ll gain will be priceless.”.

Finance 117

Finance Cross-sell GTM SQL 117

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Not exactly.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

Cross-sell 104

Cross-sell Finance Strategize Technology 104

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell. We all know buyer research is changing.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. And so on.”.

Sell 104

Sell Minimum Viable Product Objectives and Key Results Cross-sell 104

Hubspot

JUNE 8, 2021

Nearly half of their time is spent selling remotely (i.e. Their main goal is to help customers increase the ROI on a purchase, so they'll often connect with a salesperson if an opportunity to cross-sell or upsell arises. Build and utilize your network. The saying "Your network is your net worth" rings true in sales.

Commission 94

Commission Territory Finance Inside sales 94

Sales Hacker

JUNE 14, 2021

They start worrying about how many touchpoints are sales and marketing hitting. How much are we expanding our LinkedIn networks with target accounts? An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. How many emails and Inmails are we sending?

GTM 111

GTM E-commerce B2B Profit margin 111

Heinz Marketing

MAY 16, 2022

If I’m ever in market, I won’t buy from them because of how they treated me, because of how they pushed me.” I’m a big believer in cross-functional alignment. Pick the three things you want to get done really well this year and decide and align cross functionally on the things you’re not going to get done.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Most likely, they’ll only remember one—your main selling point. To reach your competitors’ customers, use your network: Who do you know? and you can definitely use it for UX and conversion optimization , too.

UX 126

UX X-functional A/B testing User Experience 126

Highspot

MARCH 30, 2021

Sales performance is affected by your enablement efforts, such as sales training or content management; your customer experience; your cross-functional alignment; and your company culture. That’s because certain sales models are better suited to certain types of businesses, selling motions, or solutions. Make decisions with data.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

SaaStr

MAY 27, 2023

So, whether you’re hiring or you’re selling or you’re running a leadership meeting, a lot of the time you’re banking on your natural skills and experience to get you to a good result so you can move on to the next thing. And so, with 48 hours to go before quarter close, I worked with this leader to close 16 deals. Let’s get to market.

Gaming 96

Gaming Trust Cross-sell Closing 96

SaaStr

JUNE 27, 2019

Fast forward to today, we’ve crossed the $400 million revenue mark. We announced tomorrow, but we’ve crossed that line and now we’re at about 55% of our revenues coming from the enterprise. So we’ve gone through a pretty massive transformation as we’ve taken on the enterprise market. That was it.

Cross-sell 95

Cross-sell Technology Technology Pitch 95

Sales Hacker

SEPTEMBER 21, 2020

In some ways, it’s kind of like selling deals — you have playbooks and guides on how to win, but at each step of a deal, you have to ask the right questions and pick a next move that’s specific to that deal. It’s basically some defined section of your Go-to-Market — it could be owning a specific geography, a market segment (e.g.,

Drivers/motivators 94

Drivers/motivators Start-ups Growth Promote 94

Highspot

NOVEMBER 1, 2022

Sales performance is affected by your enablement efforts, such as sales training or content management; sales productivity; your customer experience; your cross-functional alignment across sales and marketing team members; and your company culture. Build a robust referral network. What Factors Affect Sales Performance.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell B2C 52

Sales Hacker

SEPTEMBER 23, 2019

We hear his best practices on developing a sales team, measuring rep productivity, why companies should lead with their product first, and what the sales team’s responsibility is inside of a product-led go-to-market strategy. He went to Holy Cross. What You’ll Learn. Outreach has your back. He’s a father of two.

Product 62

Product Pipeline Engineering Cross-sell 62

Salesforce

NOVEMBER 7, 2023

Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. These exercises also create valuable networking opportunities, where employees and leaders from different teams can step outside their circles and connect. Collaboration.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

SaaStr

SEPTEMBER 26, 2019

So it really focused our efforts on selling larger deals and go after the enterprise space. Gaetan Gachet: And now we’re entering a phase where we’re literally looking for people who have networks because we have built a structure now that can allow for these people to be successful. You’re crossing the chasm.

Territory 59

Territory Cross-sell Sales Cold Call 59

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

Heinz Marketing

JANUARY 25, 2021

If you are joining us live on the funnel media radio network, thank you very much for making us part of your work day and if you’re listening to the podcast, thank you for checking us out, thank you for discovering. How can you introduce us to your customers, to your clients, to your network?”

Pipeline 93

Pipeline Sales X-functional B2B 93

Sales Hacker

DECEMBER 2, 2019

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Do we go into our social networks?

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

SaaStr

JUNE 12, 2020

Over the holidays I had extra time and I picked a platform called Mighty Networks. It’s very limited and it’s very slick because it’s like a social network with learning attached and it only has three integrations in it. They’re not going to do the effort. Wade Foster: Not for Mighty Networks.

Start-ups 92

Start-ups Engineering Product Networking 92

Heinz Marketing

DECEMBER 11, 2017

Specialties: Large Team Leadership, Lead / Demand Generation, Problem-Solving & Optimizing, Account Based Marketing (ABM), Business / Sales Development, Strategy & Analysis, Go-To-Market Strategy, International Marketing, Tactical Execution, Marketing Mix Integration, Start-Up organization, Growth, Turn-arounds, and Operations.

Pipeline 55

Pipeline Sales Cross-sell B2B 55

SalesLoft

JUNE 25, 2019

In general, how does social selling work in the UK? What advice does James have for a US company seeking to go to market in the UK? They’re the largest network of SaaS leaders and sales professionals in the UK. It relates to selling in the UK, but what was the first thing you ever remember selling?

Cold Call 40

Cold Call Pitch Cross-sell Sales 40

Lead Fuze

NOVEMBER 30, 2021

How much are we expanding our LinkedIn networks? The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. How many phone calls made with regards to those targets?

E-commerce 52

E-commerce B2B Healthcare Sales 52

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Low CLV and high churn rates indicate that you are selling to the wrong people.

Customers 59

Customers Cross-sell Represent Up-sell 59

SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? When we talk of hypergrowth and I go back to Drift and Segment to give you an idea of how fast and how much growth there is, we did 3X revenue at Segment in 18 months and we made 5X revenue at Drift in 18 months. Let’s go into innovation.

Growth 64

Growth Engineering Launch Commission 64

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Their primary responsibility is selling and generating revenue without worrying about other aspects like product meetings or board discussions. seller, head of sales, or commercial cofounder).

GTM 107

GTM Cross-sell Pipeline Strategize 107

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders. Anita Nielsen.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. I’m not great at it, but most folks they’re aggressive without crossing the line. You want to co-sell together. You will hire your Rio.

Quota 98

Quota Growth Product Closing 98

Heinz Marketing

JUNE 1, 2020

Best Practices from Lisa McLe od” Lisa is the founder of McLeod & More as well as the Author of Selling with Noble Purpose. We know what we want to get done, sometimes we happen to think about what the prospect wants out of this as well, but that’s different than having a noble selling purpose. And I believe it is.

Pipeline 75

Pipeline Sales Up-sell Cross-sell 75