Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Go To Market 52

Go To Market GTM Promote Technique 52

Martech

OCTOBER 5, 2023

Salesforce AI Lightning Web Component (LWC) Marketers can now showcase products often purchased with the new Salesforce AI LWC. It can display frequently bought products to facilitate cross-selling and upselling. This will help deliver better, more personalized experiences for various audiences.

Cross-sell 126

Cross-sell B2B User Experience Represent 126

Veloxy

MAY 3, 2022

As you already know, there are actual sales resources , and then there are promotional tools disguised as sales resources. Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. Helps perfect your sales process in order to sell more.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. What you’ll learn: What is product-led sales? Why are product-led sales important? Watch the demo

Product 86

Product Territory Sales Price 86

Highspot

OCTOBER 14, 2024

Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue. This could mean regular cross-departmental meetings where teams discuss progress and challenges.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Martech

MARCH 10, 2022

When you consider the above, you start to understand why a “zero-touch” approach is so important; it allows the prospect to buy the way they want to buy and not necessarily the way you want to sell. Inbound marketing is about building value and trust, NOT about selling.?. ?Content Account-based marketing: A snapshot.

E-commerce 111

E-commerce Growth Cross-sell Objectives and Key Results 111

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Martech

DECEMBER 21, 2022

What is marketing management and why is it important? Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. Product management : This aims to develop or bring a new product to the market.

Objectives and Key Results 103

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 103

Sales Hacker

APRIL 21, 2021

The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. For our example, we’ll cover what a RevOps manager does on a daily basis: Makes decisions on sales and marketing strategies to drive business revenue. 2+ years experience leading teams.

Finance 116

Finance Cross-sell SQL GTM 116

Highspot

MAY 3, 2024

It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more. The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. Why Do You Need Revenue Enablement?

Cross-sell 93

Cross-sell Technology Technology GTM 93

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. A Sales Engagement platform is a technology platform that brings sales (and often customer success) activities under a single roof, allowing sales professionals to efficiently and effectively focus on selling. Empowering, Cross-Functional Content.

Objectives and Key Results 139

Objectives and Key Results Sales Cross-sell Technology 139

Heinz Marketing

MAY 16, 2022

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. ” Alan : You’re turning a lot off in the process.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Net Promoter Score (NPS). Revenue by market. Revenue by territory.

X-functional 101

X-functional Quota Cross-sell Contract 101

Sales Hacker

JUNE 14, 2021

In fact, Mark Stouse said that most ABM content and campaigns work against the objective of ABM as it promotes “self-interests” vs. “team interests”. An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin.

GTM 109

GTM E-commerce B2B Profit margin 109

Hubspot

JUNE 8, 2021

Once you're crushing the numbers, you'll be ready for that promotion. In an increasingly digital world, inside salespeople are the go-to for prospecting, nurturing, and converting leads remotely. The path to a promotion is clear, and you'll gain the skills you need to level up to a managerial position. Inside Sales Rep.

Commission 94

Commission Territory Finance Inside sales 94

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core. Jason Lemkin: Well, let’s break it up.

Growth 119

Growth Cross-sell Start-ups X-functional 119

Openview

NOVEMBER 20, 2017

Having been in sales for thirty-eight years, I know there’s a lot on the line, and a lot of things that can go wrong if you don’t know what you’re doing. Often, it’s not until the end of the process that companies ask a candidate to demonstrate their ability to sell something. Do the screen and then jump right into the role play.

Territory 72

Territory Healthcare Sales Retail 72

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. But as SaaS startups mature, they usually start moving up-market. We started by selling to other startups, mainly YC companies.

Cross-sell 103

Cross-sell Legal Contract Price 103

Salesforce

MAY 15, 2025

This enables seamless cross-platform automation for tasks like data synchronization and notifications. This new payment option gives customers more wiggle room and it’s a major talking point for our sales teams because it’s a core part of how they’re selling. Now, get this: Flex Credits are here! Why should you care?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Cross-sell Manufacturing Trust 52

Sales Hacker

SEPTEMBER 21, 2020

In some ways, it’s kind of like selling deals — you have playbooks and guides on how to win, but at each step of a deal, you have to ask the right questions and pick a next move that’s specific to that deal. But what I have done is promote lots of people from BDR to AE, from AE to Team Leader, from Directors to VPs… you get the picture.

Drivers/motivators 92

Drivers/motivators Start-ups Growth Promote 92

Sales Hacker

MARCH 10, 2020

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. This is our go-to-market strategy and about 99% of our deals are close to the marketplace.

Cross-sell 84

Cross-sell Objectives and Key Results Pitch Start-ups 84

Highspot

JULY 18, 2023

Done well, it serves to align marketing departments around a single source of truth for marketing initiatives, planning, and messaging. Effective marketing enablement programs can help drive faster time to close, higher win rates, and increased revenue. This operational rigor is what good marketing enablement looks like.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

criteria for success

MARCH 25, 2020

And no matter where you are or what your organization sells, you’ve likely seen an impact on your business. Selling Through Uncertainty. Criteria for Success is hosting a series of group Q&A's about selling during COVID-19. Step two: Adjust your go-to-market approach. Optimize for Remote Work. Download Now.

Cross-sell 66

Cross-sell Sales Up-sell Meeting 66

Highspot

FEBRUARY 14, 2024

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Technique Growth 52

SaaStr

AUGUST 27, 2019

This panel will speak tactically to various comp design options as a way for management to determine and promote ideal behavior in their front-line teams. But what you’re trying to learn at this point is not just what your go to market fit is, and working very closely with your product team on that.

Territory 62

Territory Cross-sell Contract Drivers/motivators 62

SalesLoft

DECEMBER 19, 2023

And that’s just the sell side. Tracking down information could involve emailing or Slacking five different people, crossing your fingers that they get back to you before your next touchpoint with the customer. Technologies come and go. A sale is not a one-time — or even a one-team — thing. But how can you get to those insights?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Territory Legal 52

SBI

APRIL 29, 2020

Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY. And they crop up a lot down the line during ownership – so they impact cross-sell/up-sell a lot as well. Project and Promote Now is the time for the leadership skills of great sellers to shine. Longer term, we have to help them accelerate forward.

Cross-sell 48

Cross-sell Teamwork Clients Up-sell 48

Highspot

JUNE 6, 2023

Establishing shared goals begins with defining common objectives and expected results to foster cross-team collaboration and understanding. Objectives may include increasing conversion rates, generating more marketing and sales-qualified leads, or improving customer retention.

Closing 52

Closing Product Objectives and Key Results Quota 52

Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Highspot

OCTOBER 23, 2023

By introducing a new product or updating an existing one, businesses can tap into new customer segments or markets, ensuring a diversified and steady revenue flow. Ensure Communication Across Departments A product launch necessitates seamless communication across various departments, from product development to marketing.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

FEBRUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Cross-promotion of tools and services: Their videos often demonstrate how to use Ahrefs’ tools, subtly promoting their services while providing value. case studies from our own marketing experiments.

B2B 79

B2B GTM Cross-sell Education 79

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

Sales 137

Sales Up-sell Start-ups Cross-sell 137