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The email marketer’s guide to effective marketing automation

Martech

commercial email laws and regulations (CAN-SPAM), a transactional email doesn’t require an opt-out link like a promotional email does. It is excluded from the regulations governing email because it is a necessary part of the transaction process. For example, under U.S. They don’t need to be a series or have major orchestration.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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This day in search marketing history: February 7

Search Engine Land

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout. And How Much, Exactly?

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Five Essential Strategies for Setting Aggressive but Attainable Sales Targets

Miller Heiman Group

This approach combines a company’s past performance with anticipated changes in market conditions, new product launches and more. On the other hand, the bottom-up approach may lose sight of organizational-level objectives and promote what’s already happening, missing out on market opportunities. How much time do they take? Conclusion.

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SaaStr Podcasts for the Week with PagerDuty and Gusto — April 17, 2020

SaaStr

We had 200,000 employees and were part owned by the government. We launched a lot of products in emerging markets. It was really a cross-functional effort with sales and marketing and product and a growth team that’s responsible for all our digital and web presence. So yeah, very much cross-functional effort for us.

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix : We specialize in data governance and data cataloging. Join us at SaaStr Annual 2020.

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5 tips for an effective holiday browse-abandonment program

Martech

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. My MarTech colleague Ryan Phelan is not a fan because they can run amok if they’re designed poorly or launched indiscriminately. Test thoroughly before launch and test regularly after that. Time on page. Um … Nothing.