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Google updates Merchant Center product data specifications

Search Engine Land

Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions. Updated guidance on the inclusion of government-imposed fees in the shipping [shipping] attribute s: Google is updating its guidance around the usage of the shipping attribute.

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3 Steps You Can Take for Sustainable IT

Salesforce

both the government and the Environmental Protection Agency want to increase recycling for rare earth minerals. IT leaders usually work alongside their environmental, social, and corporate governance teams to frame an ESG reporting strategy. Rare earth minerals: Hard drives in computers and servers use rare earth minerals. In the U.S.,

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HubSpot’s October releases: A manager’s guide

Martech

In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting. Customer journey analytics launched in beta. Improved governance enhances security, data and reporting.

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GumGum introduces a personal data-free approach to digital advertising

Martech

GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or personal data. Why we care.

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This day in search marketing history: January 28

Search Engine Land

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. Google Promoting AdWords Express In Google+ As Way “To Get More Followers” 2013: Google was apparently trying to cross-promote AdWords Express and Google+.

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Uber ads are coming, and they’re already raising privacy concerns

Search Engine Land

Though not available globally yet, Uber is testing the ads with a few brands at launch. As always, act ethically, keep the rider in mind, and don't promote anything insensitive or controversial. How the new ads will work. The new product will also let brands sponsor an entire trip, starting with when a rider first calls a car.

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How to Conduct a Market Opportunity Analysis

Hubspot

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. The four P’s of your marketing mix are price, place, product, and promotion. You may discover a new government initiative that encourages sustainable businesses. Image source.