Remove Campaign Remove Government Remove Launch Remove Promote
article thumbnail

HubSpot’s October releases: A manager’s guide

Martech

The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data. Customer journey analytics launched in beta.

article thumbnail

GumGum introduces a personal data-free approach to digital advertising

Martech

GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or personal data. Why we care.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: January 28

Search Engine Land

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. iPhone Users, The AdWords App For iOS Has Arrived 2016: You could check AdWords campaign performance, change bids and adjust budgets from your phone.

article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research. This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights.

Retail 127
article thumbnail

Uber ads are coming, and they’re already raising privacy concerns

Search Engine Land

Though not available globally yet, Uber is testing the ads with a few brands at launch. The data it does share is aggregated information or data related to ad-campaign performance, she said. As always, act ethically, keep the rider in mind, and don't promote anything insensitive or controversial. How the new ads will work.

article thumbnail

This day in search marketing history: January 5

Search Engine Land

2016: Here’s what the move meant for those managing Bing Ads campaigns. 2011: Despite a principled stand against censorship and the subsequent revelation that Chinese government surrogates were behind Gmail hacking, the company was contemplating a “return” to the Chinese market. Liveblogging The Google Nexus One Phone Launch.

article thumbnail

10 User Generated Content Campaigns That Actually Worked

Hubspot

Here are ten brands that have leveraged user generated content in the past to help inspire your own campaigns: 10 Examples of Excellent User Generated Campaigns. Angela Ahrendts took over as CEO in 2006 and decided to launch a user generated content strategy as part of her goal of changing the company’s aging brand. 1) Burberry.