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The role of governance: Successful customer journey operations

Martech

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Now, in this second article, we are going to look at governance as an aspect of successfully creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

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Google tells antitrust judge government trying to punish company for Search success

Martech

government of wanting to punish it for being more successful than its competitors. The post-trial brief added: “Punishing Google’s conduct here would harm, not promote, competition by diminishing Google’s incentives to offer and improve its cross-platform SA360 tool in the manner most responsive to advertisers’ demands.” antitrust law.

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Drive Consistency and Results With Content Governance

Highspot

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

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Google delays enforcement of Government documents and official services policy

Search Engine Land

Google is making two new updates to its Government documents and official services policy. To recap the changes, the Google Ads Government documents and official services policy will undergo the following updates: The policy will be revised to cover only an exhaustive list of applicable categories. Why we care. The new policy.

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Joe Biden supports bill to ban TikTok in the U.S.

Search Engine Land

Amid security concerns, President Biden banned almost four million federal government employee from using TikTok on government devices. However, those same concerns didn’t stop the president from joining the platform to promote his re-election campaign last month. user data to the Chinese Communist Party upon request.

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Google updates Merchant Center product data specifications

Search Engine Land

Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions. Updated guidance on the inclusion of government-imposed fees in the shipping [shipping] attribute s: Google is updating its guidance around the usage of the shipping attribute.

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Google: Don’t punish us for our success in Search

Search Engine Land

government of wanting to punish it for being more successful than its competitors. Government wins, Google might not be the default search engine on computers, laptops and mobile devices anymore. Google accused the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market. antitrust law. Next steps.

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