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Google updates Merchant Center product data specifications

Search Engine Land

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions. Why we care.

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10 major pricing mistakes you should avoid

PandaDoc

Pricing is a major force that impacts all facets of your business operations. In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. With that in mind, let’s review what not to do when it comes to pricing. Determine the full cost.

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This day in search marketing history: January 28

Search Engine Land

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. Google Promoting AdWords Express In Google+ As Way “To Get More Followers” 2013: Google was apparently trying to cross-promote AdWords Express and Google+.

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Uber ads are coming, and they’re already raising privacy concerns

Search Engine Land

Though not available globally yet, Uber is testing the ads with a few brands at launch. As always, act ethically, keep the rider in mind, and don't promote anything insensitive or controversial. The new product will also let brands sponsor an entire trip, starting with when a rider first calls a car.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The retailer is also exploring the possibility of launching ads on Prime Video. That’s just not what we do.”

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How to Conduct a Market Opportunity Analysis

Hubspot

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. The four P’s of your marketing mix are price, place, product, and promotion. You may discover a new government initiative that encourages sustainable businesses. Image source.

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What is a Music Marketing Agency?” Explained in Detail

Lead Fuze

A music marketing agency is essential in the modern digital age, acting as a catalyst for independent musicians to reach wider audiences through promotion on platforms such as Songkick and Spotify. What does a music promotion company do? This includes details such as dates, venues, ticket prices, among others.

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