Remove Cross-sell Remove Growth Remove Relationship Management
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CDP and customer experience: Best of the MarTechBot

Martech

Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

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Sales intelligence: Actionable insights that drive GTM growth

Highspot

More specifically, it gives you the full, 360-degree view—what’s happening across reps, buyers, and deals—so you can spot what’s working, double-down fast, and, just as importantly, cut what’s not before it becomes a drag on growth. But merely having a customer relationship management system isn’t enough.

GTM
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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. This is essential for companies to improve their overall profitability and achieve sustainable growth. the growth over those that don’t.

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How to align your martech COE with organizational and go-to-market goals

Martech

Increase cross-sell and upsell revenue by 25%. Partner marketing: Simplifying collaboration with PRM systems Use partner relationship management (PRM) tools to track and enhance partner-driven revenue and engagement. Sample goals: Shorten the sales cycle by 20%. Sample goals: Grow user group membership by 40%.

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

In our latest State of Sales report, 81% of sales teams using AI tools have boosted productivity, and 83% have seen revenue growth in the past year. Here are just a few benefits, and the more you grow, the more these do too Saves you time: Automation takes over time-consuming admin tasks, so your team can focus on selling.

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B2B sales enablement: How to elevate your approach

Highspot

Modern B2B sales enablement is a strategic, collaborative discipline designed to equip customer-facing teams with the resources, skills, and insights needed to engage buyers effectively and drive predictable revenue growth.

B2B