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B2B sales enablement: How to elevate your approach

Highspot

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B
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How AI-powered enablement helps manufacturing sales teams

Highspot

Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. The issue manufacturing sales teams face, though, is a big one: Outdated systems and technology and data silos deter effective sales rep preparation, which slows everything associated with their GTM efforts down.

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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

Sophie Buonassisi: And with that mindset around product, how did you end up validating high impact programs before investing real resources into it? You need to make sure that you’re not crossing your wires. Because now we’re talking a lot about signal based selling, you know, signals.

GTM
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What Is a Deal Desk?

Salesforce

How Deal Desk works Advantages of implementing a Deal Desk Challenges and disadvantages of Deal Desks Impact of technology on Deal Desk efficiency Best practices for optimizing your Deal Desk Deal desk FAQs What is a Deal Desk in sales? This includes setting prices, drafting custom contracts, and keeping service delivery on track.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

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Coaching Must Focus On “What’s Next….”

Partners in Excellence

” And then there is a random series of meaningless insights like, “You need more pipeline, You need more top of funnel, You need to get your meetings/demos/calls up, You need to do more prospecting… ” My reaction is, “Weelll, that might work, fingers crossed… ” This isn’t coaching!

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell.

B2B