SaaStr

DECEMBER 4, 2024

They experimented with pricing and packaging until they figured out how to reduce the limits back down to one user without hurting any of their key metrics. The key theme of how these successful SaaS companies have scaled and adapted their pricing is the value exchange of pricing and what your success metric is.

Price 113

Price Growth Objectives and Key Results Cross-sell 113

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing playbooks work the same.

Campaign 150

Campaign Objectives and Key Results Launch Click Through Rate 150

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? .

Objectives and Key Results 158

Objectives and Key Results A/B testing Growth Market share 158

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. Measuring the results from marketing management. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. Top marketing management processes to know.

Objectives and Key Results 103

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 103

Hubspot

APRIL 2, 2021

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Martech

FEBRUARY 15, 2024

This guide walks you through key steps to lead a seamless brand integration. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Get everyone aligned on timelines.

Objectives and Key Results 107

Objectives and Key Results Cross-sell Campaign Strategize 107

ClickFunnels

SEPTEMBER 29, 2022

For example: When Facebook launched in 2004, the company started by targeting Harvard students, then expanded to other Ivy League universities, then to most universities in the United States and Canada. Only in 2006, two years after the launch did Facebook open to the general public. You launch it and hope that it works.

Cross-sell 130

Cross-sell Launch Objectives and Key Results Niche 130

Salesforce

JULY 13, 2021

Customer service automation is key to efficiency in the contact center. But according to research from Boston Consulting Group (BCG) , 70% of digital transformation efforts fall short of their objectives. Before launching company-wide, check that your automation works as planned, and that it works for the people who will use it.

Service 97

Service Process Customers Cross-sell 97

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Setting these kinds of sales objectives can be hard, especially when you do it for the first time.

Objectives and Key Results 62

Objectives and Key Results Quota Cold Call Profit margin 62

Martech

DECEMBER 15, 2022

A recent test for my agency’s client, Cannadips, found the right approach based on our key success metric: placed orders. My MarTech colleague Ryan Phelan is not a fan because they can run amok if they’re designed poorly or launched indiscriminately. Test results. Keep reading to discover how.). Time on page.

Objectives and Key Results 103

Objectives and Key Results Cross-sell A/B testing Promote 103

SaaStr

JULY 3, 2020

Rather than having this erratic schedule around hitting sales targets, or hitting releases, that there’s a feeling that just quarter after quarter the company keeps shipping and selling. We had to learn how to do sales and sales marketing and compete in heads up battles against other companies selling similar products.

Finance 106

Finance Launch Objectives and Key Results Cross-sell 106

SaaStr

AUGUST 12, 2020

Rather than having this erratic schedule around hitting sales targets, or hitting releases, that there’s a feeling that just quarter after quarter the company keeps shipping and selling. And, so we learned and adapted key elements of their system and incorporated it into this cadence. To me, that’s what the cadence says.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

ConversionXL

AUGUST 12, 2020

Enabling our teams to hear directly from the customer, to gain insights on how our product is impacting their work and life, is the key to aligning the teams. Some new ideas or initiatives can be costly but result in big payoffs. One approach to tackle this is cross-functional teams organized around the customer (journeys or segments).

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

ConversionXL

FEBRUARY 26, 2014

Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Create a Monday through Sunday chart and plot out all the possible day-of-week specific Campaign schedules you could create to directly support groups that revolve around these page or product launches. image source.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MARCH 19, 2022

However, a results-obsessed environment can quickly become unhealthy, particularly if your team feels the pressure to hit a certain number by any means possible. Damon Jones, Sandler's Head of Global Strategy and Growth, says that healthy goal-driven sales environments focus on the leading behaviors of success — not solely on results.

Objectives and Key Results 93

Objectives and Key Results Cold Call Quota Sales 93

ConversionXL

DECEMBER 1, 2016

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? Note: we launched a course in ConversionXL Institute taught by Kelly Gray, Program Manager – Attribution, at Google. Robustness – Valid and reliable results. Here’s another.

Conversion 112

Conversion Objectives and Key Results Cross-sell Referrals 112

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. The objective of the campaign is to re-engage houseplant purchasers to visit your garden center branch in the month of February. Understood?

Promote 96

Promote Campaign B2C Retail 96

ConversionXL

AUGUST 12, 2016

After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. Everyone and their dad has heard about KPIs: Key Performance Indicators. Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. Gross margin.

Non-Profits 86

Non-Profits Cross-sell Objectives and Key Results Profit margin 86

Highspot

JUNE 11, 2020

In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment? Clunky handoffs and duplicate communications can sour a buyer’s perception of your business — and result in lost revenue. Transparent, shared goals and objectives.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Highspot

MARCH 30, 2021

Sales performance is affected by your enablement efforts, such as sales training or content management; your customer experience; your cross-functional alignment; and your company culture. Successful sales teams result from a company-wide commitment to ensuring reps have everything they need to do their jobs effectively.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

Partners in Excellence

JUNE 7, 2012

We don’t do the exact thing over and over, the key is to adapt to the customer situation, to be nimble!” But the objections to “standard work” in sales are really just the excuses of those who aren’t maximizing their productivity, effectiveness, and efficiency with the customer.

Territory 96

Territory Sales Manufacturing Objectives and Key Results 96

SBI

FEBRUARY 21, 2020

Yet many companies only train reps during key milestones, such as onboarding or product launches. The result? This eBook covers 15 sales training topics that improve rep performance in high-impact areas such like b usiness acumen, objection-handling, up-Sell and cross-sell, leveraging referrals, and more.

Objectives and Key Results 42

Objectives and Key Results Objection handling Cross-sell Referrals 42

ConversionXL

APRIL 7, 2020

Later that year, former MTV VJ Adam Curry adopted the phrase, and it became popular when he launched his own podcast, Daily Source Code. Start with a business objective. As with any marketing effort, a podcasting program should start with a foundational alignment to marketing or business objectives. Image source ).

Objectives and Key Results 85

Objectives and Key Results Promote Strategic partnership Start-ups 85

Sales Hacker

MAY 26, 2021

Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization. This can be categorized into four business objectives. Run cross-company initiatives and build a performance-based culture.

Territory 69

Territory Objectives and Key Results Finance Cross-sell 69

Martech

OCTOBER 23, 2023

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. Search engine users do not have a choice, says DuckDuckGo (Sept.

Trust 94

Trust Objectives and Key Results Engineering Negotiate 94

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Her first video about starting a business got 15K views, which resulted in 10 orders. This resulted in 111,000 submissions and record-breaking sales.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. HotJar is planning on launching their Agency Partner Program in the future, and they are already doing their homework.

Strategic partnership 84

Strategic partnership Objectives and Key Results Cross-sell Pitch 84

Lead Fuze

AUGUST 6, 2021

By collecting and cross-referencing in sales data analysis, it’s possible to build highly-personalized value propositions tailored to the specific needs of each customer segment. If you want to increase revenue fast, start by reaching out to customers to cross-sell and up-sell products you think could also meet their needs.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate Cross-sell CTR 64

SalesHandy

MARCH 21, 2023

Here's the tip: {{Valuable tip in 2-3 sentences}} I've seen great results using this tip with my clients and thought it could benefit your business as well. One of the key differences is {{Add key USP and differentiators}}. We have just recently launched very exciting new features on [product name].

Closing 98

Closing X-functional Sales Follow-up 98

Hubspot

JUNE 5, 2019

In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. With channel sales, you rely on third parties to sell your product or service.

Commission 77

Commission Sales Cross-sell Consult 77

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. HotJar is planning on launching their Agency Partner Program in the future, and they are already doing their homework.

Strategic partnership 77

Strategic partnership Objectives and Key Results Cross-sell Pitch 77

Highspot

FEBRUARY 25, 2024

Shifting Customer Expectations Digitized selling has changed customer-business interactions. As a result, data silos emerge. Failing to keep pace can impact the sales cycle, resulting in missed opportunities and competitive losses. Sales reps can spend more time selling and less time searching for and entering data.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Highspot

NOVEMBER 1, 2022

Sales performance is affected by your enablement efforts, such as sales training or content management; sales productivity; your customer experience; your cross-functional alignment across sales and marketing team members; and your company culture. What Makes a Sales Team Successful. 15 Ways to Increase Sales Performance.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Sales Hacker

MARCH 10, 2020

Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. She’s the VP of marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. What are the keys for you working on an executive team? Outreach has your back.

Cross-sell 83

Cross-sell Objectives and Key Results Pitch Start-ups 83

Highspot

JULY 18, 2023

Marketing enablement levels up the efficiency and productivity of your marketing efforts, which in turn drives positive results across your business. Marketing enablement is the key to unleashing your marketing team’s greatest capabilities. Why is Marketing Enablement Important? What are the Benefits of Marketing Enablement?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Lead generation 52

Outreach

NOVEMBER 29, 2021

Getting it right means providing the right resources and support to your reps at every turn, measuring and analyzing key data, and making informed, consistent improvements along the way. Creating an effective sales plan requires a detailed breakdown of previous data, objectives, strategic direction, capacity, forecasts , and more.

Objectives and Key Results 52

Objectives and Key Results Quota Sales Pipeline 52

Highspot

DECEMBER 19, 2023

This results in a more powerful go-to market strategy. The sales development playbook ensures all sales interactions, including objection handling and closing techniques, are standardized and maintains a uniform customer experience throughout the buyer’s journey. Build Consistency Across the Sales Team Customers expect consistency.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52