Remove Cross-sell Remove Negotiate Remove Product
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Data, AI and advertising: 2025 predictions

Martech

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. This can include negotiating with RMNs and CTV platforms, optimizing their data stack, and exploring data clean rooms and AI tools.

Negotiate 129
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5 x Sales Negotiation Tips To Win More Sales

The 5% Institute

Sales negotiation is a hot topic for Sales Professionals and Business Owners, because its something that literally can ‘make or break the deal’. Given its importance; Sales Professionals and Business Owners who directly sell their products or services, can become nervous when its time to negotiate.

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The Selling Process – Do We Have It Right?

Anthony Cole Training

According to Wikipedia - A sales process is an approach to selling a product or service. In closing their comments, Trailer and Dickie clearly state that selling is both a science and an art. Several years ago, my good friend, colleague and business associate, Dave Kurlan, wrote a book titled Baseline Selling.

Process 206
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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support. Email: See terms.

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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

Meanwhile, others are seeing 3-4x productivity increases per rep through intelligent automation. At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. Digital Sales Engineers (SEs) that join every customer call.

GTM 93
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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills. In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. Did you know?

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Hiring for sales in a product-led world

Openview

So much of what they do, particularly fundraising, is selling. But even if you have a great product, there will come a point where you simply need to build out a sales function. But if you scale this function with intention, a sales org will enrich your company’s existing culture, help you build better product, and sell it too. .

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