Remove Cross-sell Remove Negotiate Remove Strategize
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Data, AI and advertising: 2025 predictions

Martech

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. This can include negotiating with RMNs and CTV platforms, optimizing their data stack, and exploring data clean rooms and AI tools.

Negotiate 127
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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support.

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The Selling Process – Do We Have It Right?

Anthony Cole Training

I just finished reading a chapter from the book – Harvard Business Review on Strategic Sales Management. According to Wikipedia - A sales process is an approach to selling a product or service. In closing their comments, Trailer and Dickie clearly state that selling is both a science and an art.

Process 205
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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Whitespace map.

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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. This isn’t optional technologyit will become table stakes for B2B sales, just like CRM systems became non-negotiable in the 2000s.

GTM 93
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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. Leaders can also track real-time progress through data analysis, guiding reps to build the confidence they need to handle challenging conversations and negotiations. Below are the top 10 skills to nurture: 1.

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AI agents offer a glimpse into a potentially simplified future

Martech

Picture an AI solution provider coming in with a robust platform but little understanding of your specific market, your brand’s unique selling propositions or your internal data structures. Combining raw AI capability with deep organizational and industry expertise is the answer. Still, we should remain grounded.